Key Takeaways:
- Who is retiring? Mel Davenport, CEO of Potandon Produce, after 30+ years.
- Who is the new CEO? David Lawrence, former CEO of Fresh Direct.
- When is the transition effective? Effective immediately.
- Why the change? Davenport’s retirement follows decades of leadership and innovation at Potandon.
- What is Potandon known for? Fresh potatoes, including Klondike Gold™, CarbSmart™, and Green Giant Fresh products.
David Lawrence Appointed as New Chief Executive Officer
Potandon Produce, a prominent provider of fresh potatoes in North America, has announced the retirement of its Chief Executive Officer, Mel Davenport, following over 30 years of service. David Lawrence, former CEO of Fresh Direct, will step into the role effective immediately.
Over his extensive tenure, Davenport oversaw the company’s growth and innovation, playing a key role in the launch of products like Klondike Gold™ potatoes and CarbSmart™. Under his leadership, Potandon expanded its product offerings, strengthened its market position, and grew its Green Giant Fresh line while fostering a culture of sustainability and excellence.
Jeff Sholl, founder and Managing Member of Potandon, reflected on Davenport’s impact, stating, “Mel’s well-deserved retirement marks the culmination of a career. As a key member of Potandon’s senior management team, Mel has been a cornerstone of our business since its inception. His leadership has been pivotal to the company’s position today. As we celebrate Mel’s contributions, we also look forward to an exciting new chapter under the leadership of David Lawrence, whose vision and expertise will guide Potandon toward continued growth and success.”
David Lawrence’s Vision for Potandon Produce
Lawrence, who brings extensive experience from the fresh food and logistics sectors, expressed his enthusiasm for the new role. “I am looking forward to joining Potandon Produce and building upon the strong foundation established by Mel and the team. At a time when consumers are more focused on functional foods, health and nutrition than ever, I’m proud to join a company that understands these evolving needs and is committed to delivering unique varieties and high-quality produce to meet them.”
Lawrence’s career includes leadership positions at Taylor Farms Northwest, National Pecan, and C.M. Holtzinger Fruit Company. During his time at Fresh Direct, he led initiatives that enhanced customer experience, streamlined operations, and contributed to significant business growth.
