Key Takeaways
- Proba has raised €1 million in funding to scale insetting solutions for decarbonizing the agri-food sector.
- Investors include Future Food Fund, Yield Lab Europe, and Value Factory Ventures.
- Insetting provides supply chain-based emissions reductions, differentiating it from traditional offsetting.
- Proba focuses on reducing nitrogen fertilizer-related emissions, which account for 5% of global greenhouse gases.
- The funding will support wider adoption of sustainable agricultural practices through verified insetting certificates.
Proba Funding to Accelerate Agri-Food Decarbonization
Proba, an Amsterdam-based carbon finance company focused on insetting solutions, has secured €1 million in funding to accelerate sustainability efforts in the agri-food sector.
The round was led by Future Food Fund and Yield Lab Europe, with continued support from Value Factory Ventures. The capital will enable Proba to expand verified insetting, a process that turns sustainability initiatives into financial value while reducing emissions across supply chains.
Sijbrand Tieleman, CEO and co-founder of Proba, stated: “With this investment, Proba is set to transform supply chains, turning sustainability into a benefit for agri-food leaders worldwide. Decarbonization in agriculture isn’t something companies can tackle alone—it requires shared investment, shared benefits, and real collaboration across supply chains.”
Insetting: Proba’s Scalable Approach to Emission Reductions
Agriculture is a major contributor to climate change, with nitrogen fertilizer-related emissions accounting for 5% of global greenhouse gases—more than the aviation and shipping industries combined. While low-carbon technologies exist, adoption has been slow due to cost barriers and a lack of financial incentives.
✔ Insetting provides financial incentives for sustainability efforts within a company’s own supply chain.
✔ Unlike carbon offsetting, which funds external projects, insetting delivers measurable impact by financing decarbonization efforts at the production level.
✔ Verified insetting certificates allow supply chain partners to fund and scale sustainable practices.
Kim Wagenaar, Investment Director at Future Food Fund, emphasized Proba’s role: “Proba is unlocking credible insetting at scale for the agri-food sector. Their ability to drive real impact, particularly in hard-to-abate fertilizer-related emissions, makes them a key player in the transition to sustainable supply chains.”
Investment in Sustainable Agri-Food Systems
The investment will enable Proba to expand its insetting solutions, helping agri-food businesses finance and implement sustainable practices.
✔ Proba works directly with supply chain partners to quantify, verify, and finance emission reductions.
✔ Verified insetting certificates create a new financial asset, supporting better supply chain partnerships and sustainability initiatives.
✔ Compliance with carbon accounting frameworks, such as the GHG Protocol and Science Based Targets initiative (SBTi), ensures credibility.
Daan Wilms van Kersbergen, Investment Director at Yield Lab Europe, added: “Proba is a standout startup—real traction, real impact, and a business model that proves sustainability and profitability can go hand in hand. We’re excited to be part of their journey.”
Peter Kleijwegt, Managing Partner at Value Factory Ventures, reinforced their commitment: “Proba exemplifies the kind of high-impact climate innovation we seek to back. Their progress in decarbonizing supply chains is impressive, and we’re excited to deepen our partnership as they scale.”
