ProducePay Strengthens Leadership Team with Key Financial Appointments

Key Takeaways

• ProducePay has appointed Nathan Gilliland as Chief Financial Officer (CFO), Yuin Choe as Senior Vice President of Treasury, and Diana Simeonova as Senior Vice President, Global Corporate Controller.
• The new executives bring extensive experience in finance, corporate strategy, and financial operations, supporting ProducePay’s expansion and technological advancements.
• ProducePay has facilitated over $10 billion in fresh produce transactions globally, helping reduce food and economic waste through its Predictable Commerce Platform.
• The company procured three million cases of Mexican table grapes for U.S. retailers in 2024, achieving a sevenfold increase in volume and a 90% reduction in retail rejections.
• New pilot programs for avocados and berries have launched, with full-scale rollouts expected later this year.

Strengthening Financial Leadership

New Appointments to Support Growth

ProducePay, a company focused on digitizing and optimizing the global fresh produce supply chain, has announced key executive appointments to enhance its financial and operational strategy.

• Nathan Gilliland, CFO, brings over 30 years of experience in finance, technology, and energy. He has raised over $600 million in venture capital and led multiple early-stage companies to rapid growth. Gilliland will drive ProducePay’s financial strategy and scalability.
• Yuin Choe, SVP of Treasury, has 15 years of experience in debt capital markets, cash management, and risk management. He has held senior roles at J.D. Power, Belkin International, and Hyundai Capital America, providing expertise in financial optimization.
• Diana Simeonova, SVP of Global Corporate Controller, has nearly two decades of experience in corporate financial operations, with a background in technology, SaaS, and manufacturing. She has successfully scaled financial systems and overseen major corporate exits.

“These executives bring the financial expertise we need to scale our growing portfolio and expand globally,” said Patrick McCullough, CEO of ProducePay. “Nathan’s leadership in capital markets, along with Yuin and Diana’s financial acumen, will strengthen our ability to drive efficiency and innovation in fresh produce supply chains.”

Expanding Predictable Commerce Programs

Advancing Digital Solutions for the Fresh Produce Industry

ProducePay continues to expand its Predictable Commerce Platform, which integrates financing, program management, payments, and quality visibility to help growers, marketers, and retailers reduce waste and improve efficiency.

• $10 billion in fresh produce transactions facilitated globally.
• A sevenfold increase in the volume of Mexican table grapes supplied to major U.S. retailers in 2024.
• 90% reduction in retail rejections, bringing them to nearly 1%, due to enhanced quality control and traceability.

In addition to table grapes, ProducePay has launched pilot programs for avocados and berries, with full-scale rollouts expected later this year.

Scaling Supply Chain Efficiency and Sustainability

A Focus on Reducing Waste and Increasing Predictability

ProducePay’s Predictable Commerce Programs help retailers secure a steady supply of high-quality fresh produce while improving pricing stability and reducing economic inefficiencies in the traditionally analog produce sector.

“We have demonstrated the value of integrating our technology products into a seamless platform,” said McCullough. “Now, we are focused on scaling these benefits further, reducing waste, and transforming fresh produce supply chains into a more predictable and connected ecosystem.”