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ProducePay Makes Strategic Appointments

ProducePay has recently announced the appointment of Karl Varsanyi, Manolo Reyes, and Ravi Jolly to key leadership positions. These appointments are part of the company’s strategic plans to expand its reach and scale globally.

Karl Varsanyi, who has an extensive background in e-commerce and marketplaces, will serve as the President of Marketplace at ProducePay. In his role, he will drive the product strategy, growth, and operations of ProducePay’s marketplace. He will also ensure the company maintains its commitment to trust and transparency as it scales globally. Varsanyi’s appointment significantly boosts ProducePay’s efforts to enhance its online presence and expand its market reach.

Manolo Reyes, who has a wealth of experience in retail and business development, has been appointed as the Senior Vice President of Retail and Alternative Channels Global. Reyes’ primary responsibility will be to expand the portfolio of buyers on ProducePay’s marketplace. Reyes’ appointment comes when ProducePay wants to diversify its customer base and explore new retail channels to reach a broader audience.

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Ravi Jolly will serve as the Vice President of Strategic Partnerships at ProducePay. He will be responsible for expanding the company’s network of alliances to support its global expansion plans. Jolly brings a wealth of experience in building and managing strategic partnerships, having worked in the fintech industry for over a decade.

Collectively, Varsanyi, Reyes, and Jolly will work closely with CEO Patrick McCullough to oversee ProducePay’s strategic plans to expand throughout the U.S. and Latin America while also exploring new markets. ProducePay’s new leadership team’s expertise and experience will drive the company’s growth and success as it revolutionizes how fresh produce farmers access financing and business intelligence.

Photo by Peter Wendt on Unsplash 

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