Key Takeaways
- QuicKart secures US$1.5 million in seed funding led by Orbit Ventures
- Capital to support expansion into Abu Dhabi and strengthen operations in Dubai, Sharjah, and Ajman
- Funds allocated to supply chain optimization, technology upgrades, and last-mile fulfillment
- Platform connects consumers directly with local farms for dairy and fresh produce
- Investors include Ashneer Grover, Manoj Tiwari, and other angel investors and family offices
QuicKart Secures Seed Funding to Scale Fresh Commerce Platform
QuicKart, the UAE’s first dedicated fresh commerce platform specializing in dairy and farm produce, has raised US$1.5 million in seed funding to accelerate its farm-to-home distribution model.
The funding round was led by Orbit Ventures, with participation from angel investors, family offices, and high-net-worth individuals. Named investors include Ashneer Grover, Manoj Tiwari, Hrishikesh Pradhan, Vinay Sharma, Ashutosh Tripathi (Kinamatics Impex), Mitul Kapadia, Ashim Ohri, Shirley Mirchandani, Harish Banga, and Akhilesh Bangre.
According to the company, the capital will be deployed to optimize supply chains, enhance technology infrastructure, expand last-mile fulfillment capacity, and support its upcoming launch in Abu Dhabi. QuicKart currently operates in Dubai, Sharjah, and Ajman.
Pravin Rai, Founder of QuicKart, said: “This funding validates our farm-to-home approach and will enable us to strengthen our direct sourcing infrastructure, expand our network of partner farms, and bring genuinely fresh produce—measured in hours, not days—to more households and businesses across the UAE.”
QuicKart Expands Direct Farm Model and B2B Operations
QuicKart’s business model connects consumers directly with local farms, delivering fresh milk, cheese, and vegetables within hours of production. The company states that this approach reduces intermediaries, improves product freshness, and supports fair value distribution for farmers.
In addition to its consumer offering, QuicKart serves the HoReCa sector, restaurants, and cloud kitchens, positioning itself as a procurement partner for fresh produce sourced directly from farms.
Minjia Wu, Partner at Orbit Ventures, stated: “QuicKart is positioned as a critical infrastructure nexus across food storage, transportation, and distribution from farm to final buyer.”
QuicKart Aligns with UAE Food Security Goals
The company indicated that its model supports the UAE’s broader objectives around food security and sustainable agriculture by strengthening local production and reducing reliance on imports.
Ashneer Grover commented: “Their direct farm model eliminates unnecessary intermediaries, which means better prices for consumers and better margins for farmers.”
With the new capital, QuicKart plans to expand its fleet, invest in cold chain infrastructure, onboard additional farm partners, and broaden its product selection as it scales across the Emirates.
