Rabobank Global Greenhouse Update 2026: Self-Sufficiency, Climate Risks, and Technology Shape Industry Outlook

Key Takeaways

• Rabobank highlights growing government focus on fresh vegetable self-sufficiency.
• Greenhouse investment expected to rise despite cautious short-term sentiment.
• Strawberries and leafy greens gaining ground alongside tomatoes.
• Automation and robotics adoption accelerating, especially in harvesting.
• Climate change and energy transition remain defining structural drivers.

Rabobank: Self-Sufficiency Drives Global Greenhouse Investment

Rabobank’s Global Greenhouse Update 2026 outlines how policy shifts, climate risks, and technology adoption are influencing greenhouse strategies worldwide.

According to Rabobank, governments are placing increasing emphasis on domestic fresh vegetable production. This trend, reinforced by pandemic-era supply disruptions and food security concerns, is expected to support continued greenhouse capacity expansion. However, short-term growth expectations among global suppliers have moderated compared to previous years.

Lambert van Horen, Senior Specialist – Fresh Produce at Rabobank, and Cindy van Rijswick, Global Strategist – Fresh Produce and Farm Inputs at Rabobank, note that long-term structural drivers remain intact even as markets adjust to current economic and geopolitical conditions.