Key Takeaways
- Reuters Events to host live webinar on 4 March 2026 from 3–4 pm CET.
- Session will explore regenerative farming strategies across cocoa, sugar, wheat, and dairy.
- Focus on measurable outcomes and return on investment for nature-positive practices.
- Industry leaders from Tate & Lyle, Mondelēz International, First Milk, and Friends of Digital Farming to speak.
- Webinar designed for sustainability and agri-food value chain decision-makers.
Reuters Events to Convene Industry Leaders on Regenerative Agriculture
Reuters Events will host a live webinar on 4 March 2026 examining how agri-food companies are building a business case for regenerative farming. The session will take place from 3–4 pm CET and will feature speakers representing multiple commodity sectors.
The event will address how biodiversity loss, soil degradation, and water scarcity are affecting major agricultural commodities, including cocoa, dairy, wheat, and sugar. While regenerative initiatives differ across value chains, the discussion will focus on identifying shared principles and scalable approaches.
Focus on Measurable Impact and ROI
According to Reuters Events, the webinar will explore how companies are measuring outcomes, improving data quality, and aligning sustainability metrics to demonstrate business value. Topics will include farmer engagement models, incentive structures, and the integration of impact assessments to guide investment decisions.
The session will also examine how regenerative farming strategies can influence consumer trust, brand positioning, and demand for nature-positive products.
Reuters Events' Featured Speakers Represent Diverse Value Chains
The webinar will include contributions from:
- Anna Pierce, Director of Sustainability at Tate & Lyle
- Vanessa Harrer, Global Impact Lead Business, Ingredients & Packaging at Mondelēz International
- Mark Brooking, Chief Impact Officer at First Milk
- Dr. Matthias Nachtmann, Chairman of Friends of Digital Farming
Reuters Events indicated that the session is designed for leaders across food and agriculture who are involved in sustainability strategy, supply chain management, and innovation.
Registration is available for live participation or access to the recorded session.
