Key Takeaways
- Rovero Systems announces acquisition of Polybow as part of broader expansion strategy
- Retiring Polybow owner Ad van Bekhoven confirms transition will maintain service continuity
- The move reinforces Rovero Systems’ role in the polytunnel and fruit covering market
- Leadership at Rovero sees the acquisition as a key step in meeting growing sector demand
Rovero Systems Strengthens Market Position Through Polybow Acquisition
Rovero Systems, a manufacturer of polytunnels and fruit covering systems, has announced the acquisition of Polybow, a company with longstanding roots in the horticultural covering segment. The acquisition represents a strategic move aimed at scaling operations and enhancing Rovero’s product and service offerings to the horticultural industry.
Leadership Transition and Continued Customer Service
The transaction comes as Ad van Bekhoven, founder and owner of Polybow, prepares to retire. In a statement, van Bekhoven expressed confidence in the transition: “After years of dedication to the horticulture sector, I am delighted that we have found in Rovero Systems the ideal partner to continue serving our customers with the same quality and dedication,” he said.
The integration of Polybow into Rovero Systems is intended to ensure business continuity for Polybow’s customers, with a focus on maintaining the level of service they have come to expect.
Strategic Fit With Rovero’s Growth Objectives
According to Jacco van Delden, Managing Director of Rovero Systems, the acquisition aligns with the company’s broader strategic goals: “This acquisition aligns perfectly with our growth strategy. It enables us to better meet the increasing demand for innovative greenhouse solutions.”
Combining Rovero’s existing engineering capabilities with Polybow’s customer base and expertise will support the development of new products tailored to modern horticultural challenges, particularly in areas requiring adaptable, protective solutions for crop cultivation.
