Key Takeaways:
- Seminis has launched the Seasoned Vegetables Campaign to recognize long-standing, field-proven varieties.
- Featured products have demonstrated consistent performance for 8 to 16+ years in commercial production.
- Varieties are designated with a “Years Proven” label under the Clockwork Series.
- The campaign was introduced at the American Seed Trade Association (ASTA) event in San Diego.
- Highlighted crops include Huntington Peppers, Ironman Broccoli, Aristotle X3R Peppers, and Obsession Sweet Corn.
Seminis Launches Seasoned Vegetables Campaign
Seminis® has introduced its new Seasoned Vegetables Campaign, recognizing vegetable varieties that have delivered consistent performance for growers over extended periods of commercial production.
The campaign highlights field-proven products that have remained in commercial use for more than 8 to 10 years, with some exceeding 15 years. According to the company, these varieties have maintained strong yield potential, quality, and harvestability across multiple locations and growing conditions.
“Successful seasons are built on reliability, and that’s becoming harder to come by,” said Emily Standley, Communications Manager for Bayer Vegetable Seeds US/CAN. “The Seasoned Vegetables Campaign recognizes both the products and the collaborations that have stood the test of time. These products aren’t just part of our history; they remain a critical part of growers’ success today.”
Recognizing Long-Term Performance in the Field
While Seminis is known for introducing new vegetable varieties, the campaign emphasizes the importance of sustained performance over time. Many of the featured products have become benchmarks within their respective categories, contributing to grower profitability and consistent market supply.
To formalize this recognition, qualifying varieties are included in the Clockwork Series and carry a “Years Proven” designation. Selection criteria include long-term field performance, quality standards, strong commercial adoption, and demonstrated reliability.
Varieties Featured in the Seminis Campaign
The initial group of recognized varieties includes:
- Huntington Peppers — 14 Years Field Proven
- Ironman Broccoli — 15 Years Field Proven
- Aristotle X3R Peppers — 16 Years Proven
- Obsession Sweet Corn — 16 Years Proven
The campaign was presented to industry stakeholders during the American Seed Trade Association (ASTA) event in San Diego, where Seminis shared an introductory video and outlined the program’s objectives.
Focus on Reliability Alongside Innovation
Through the Seasoned Vegetables Campaign, Seminis underscores its continued investment in both new product development and established varieties that have maintained performance over time. The initiative positions long-standing varieties as part of a broader strategy to support growers navigating market volatility and variable growing conditions.
