Key Takeaways
- Source.ag, the Amsterdam-based developer of AI software for Controlled Environment Agriculture (CEA), has closed a $17.5 million Series B round.
- The funding was led by Astanor Ventures, with participation from Enza Zaden and Harvest House.
- The new capital brings total funding to over $60 million since the company’s founding in 2020.
- Source.ag’s AI platform is used in more than 300 greenhouses covering 2,500 hectares across 18 countries.
- The investment will drive global scaling, product development, and broader industry adoption of applied AI for sustainable food production.
Source.ag Series B Funding Fuels Growth and Global Scaling
Source.ag announced the successful close of its $17.5 million Series B funding round, led by Astanor Ventures with strategic participation from Enza Zaden and Harvest House. The new investment brings the company’s total funding to more than $60 million, underscoring investor confidence in its mission to make AI an operational standard for the global greenhouse industry.
The funding follows a period of rapid expansion, with Source.ag’s software now supporting greenhouse operations across Europe and North America. The company’s applied AI is designed to help growers address two pressing challenges: rising global demand for fresh produce and the shortage of experienced cultivation experts.
From AI Hype to Practical Agricultural Solutions
While many companies focus on conceptual AI, Source.ag emphasizes measurable, applied AI that directly supports greenhouse operations. Since its launch in 2020, the company’s software has been deployed across more than 2,500 hectares of greenhouse space—helping supply tomatoes, bell peppers, and cucumbers to an estimated 40 million people daily.
The platform functions as an AI co-pilot, digitizing grower expertise and providing actionable insights for real-time decision-making. Growers can use Source.ag’s technology to predict yields with high precision, automate irrigation, and improve crop quality, all while enhancing efficiency and sustainability.
“This Series B round confirms the industry's belief in our vision: food chain innovation requires AI companies to partner closely with the industry,” said Rien Kamman, CEO and Co-founder of Source.ag. “Our ambition is to sustainably feed everyone with sufficient fruits and vegetables. This investment confirms that the market views us as the definitive AI partner leading the sector into the future.”
Strategic Industry Partnerships Strengthen AI Integration
The participation of seed breeder Enza Zaden and grower cooperative Harvest House underscores the importance of AI integration across the agricultural value chain.
Hendrik Van Asbroeck, Managing Partner at Astanor, said: “Our objective is to make the food chain more sustainable, and Controlled Environment Agriculture is essential to achieving that. Since our initial investment, Source.ag has proven that AI is key to scalable, climate-resilient food production.”
Jaap Mazereeuw, CEO of Enza Zaden, noted: “By collaborating with Source.ag, we integrate a crucial data layer into our seed breeding. This minimizes risk for the grower and ensures they maximize the potential of our innovative varieties.”
Jelte van Kammen, of Harvest House, added: “Our growers experience the value of Source.ag daily—from labor savings to better forecasting accuracy. This partnership supports our sustainability goals and strengthens our competitive edge in the fresh produce sector.”
Looking Ahead For Source.ag: Scaling AI-Driven Greenhouse Production
With the new capital, Source.ag plans to expand its AI product suite, strengthen its global footprint, and deepen partnerships across the horticulture ecosystem. The company aims to become the leading applied AI partner for the CEA industry, helping growers maximize yields while minimizing resource use.
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