Key Takeaways:
- Supree’s Introduction: NRGene Technologies Ltd. introduces its FoodTech subsidiary, Supree, specializing in innovative self-drying fruit and vegetable varieties.
- First Product – Semi-dried Tomatoes: Supree launches semi-dried tomatoes with a unique natural drying process, maintaining flavor, nutrition, and a year-long frozen shelf-life.
- Market Potential and Target: Estimated market potential of $1.5 billion by 2030, targeting B2B markets in Israel, Europe, and the Middle East.
- Sustainability and Efficiency: Supree’s tomatoes promote sustainability with optimal seasonal growth and cost efficiency through mechanical harvesting and reduced labor costs.
- Strategic Partnerships: Partnership with Tzabar Tech for enhanced agricultural and technological support in production and processing.
Supree, a new subsidiary of NRGene Technologies Ltd. (TASE: NRGN), marks a significant development in the FoodTech industry. Specializing in innovative fruit and vegetable varieties, Supree has made a notable entrance with its semi-dried tomatoes, which naturally self-dry on the vine while retaining nutritional value and flavor.
Supree’s Semi-dried Tomatoes: A Superfood Innovation
Supree’s flagship product is a range of semi-dried tomatoes known for their delicious taste and high nutritional value. These tomatoes undergo a unique natural drying process enabled by their skin’s structure filled with microcracks, allowing moisture to evaporate while preserving essential vitamins and antioxidants. This process results in a superfood that loses about 80% of its original weight, thus intensifying its flavor and nutritional content.
Culinary Versatility and Market Reach
These semi-dried tomatoes are versatile in culinary use and suitable for snacks, salads, cooked dishes, and desserts. Their year-round availability and retention of quality and nutritional value after thawing make them a valuable ingredient for various industries. Supree targets premium B2B markets, receiving acclaim from chefs like Ran Shmueli of Claro restaurant in Tel Aviv.
Market Potential and Sustainability
Supree’s tomatoes hold an estimated market potential of USD 1.5 billion by 2030, aiming to create a new category in the dried tomatoes market. The focus on sustainability is evident in their cost-efficient production, which includes optimal seasonal growth, immediate post-harvest processing, and plans for mechanical harvesting.
Partnership with Tzabar Tech
To enhance its production capabilities, Supree has partnered with Tzabar Tech. This collaboration is expected to bring technological advancement and efficient farming and trading practices to the forefront, supporting the tomatoes’ unique cultivation and processing needs.
Innovation at the Forefront
Supree, with its innovative approach to FoodTech, supported by NRGene’s technology and a strategic partnership with Tzabar Tech, is poised to make a significant impact in the global food market. The development of self-drying fruits and vegetables, starting with semi-dried tomatoes, represents a leap in food technology, focusing on health, flavor, and sustainability.
Image provided by Supree
