Key Takeaways
- Voeks Inc. has named Chris Higgins, President of Hort Americas and founder of Urban Ag News, as Industry Advisor.
- Higgins brings over 20 years of experience in greenhouse systems, CEA supply chains, and sustainable horticultural practices.
- The appointment aims to support Voeks Inc.’s development of cost-effective, sustainable irrigation technologies.
- Higgins will advise on trends and product development for greenhouse vegetables, berries, and hydroponic systems.
- The collaboration signals a shared focus on innovation and practical tools for grower success in controlled environments.
Voeks Inc. Enhances Strategic Vision with Industry Leadership
Voeks Inc., a company specializing in irrigation and water management solutions for agriculture and horticulture, has appointed Chris Higgins as its new Industry Advisor. Higgins is widely known in the sector for his roles as President and Co-Founder of Hort Americas and founder of Urban Ag News, with a track record in advancing technologies that serve the controlled environment agriculture (CEA) space.
The company states that this move strengthens its ability to understand and respond to grower challenges with practical, scalable solutions that prioritize both performance and environmental responsibility.
Strategic Guidance Rooted in Experience
Chris Higgins has played a significant role in connecting advanced technologies with commercial applications in North American greenhouse operations. Under his leadership, Hort Americas has grown into a trusted resource for growers looking for sustainable and high-performing systems.
Voeks Inc. CEO Jorma Voeks commented on the appointment: “Chris’s deep industry knowledge and passion for sustainable horticulture gives the access we need to better understanding and thereby developing solutions to cost-effective technologies to support growers worldwide.”
As Industry Advisor, Higgins will contribute expertise in areas such as hydroponics, substrate production, and greenhouse vegetable cultivation.
Shared Vision for Sustainable Agriculture
Chris Higgins emphasized the alignment of values between his work and the mission of Voeks Inc.: “I’m excited to support Voeks Inc. in its mission to empower growers with practical and impactful irrigation and water management tools. The work Voeks is doing aligns with my passion for scalable, sustainable agriculture.”
The advisory role is expected to influence the company’s direction on future product innovation and market positioning within the CEA industry.
Outlook for Voeks Inc.
The appointment of Chris Higgins reflects Voeks Inc.’s broader commitment to integrating industry insights into product development. As the demand for sustainable, precision-driven solutions in agriculture continues to grow, the company aims to position itself as a key contributor to the evolving needs of CEA operators.
