Key Takeaways
- AgraME has rebranded as GROWTECH. MIDDLE EAST, integrating with GROWTECH. ANTALYA and GROWTECH. JAKARTA.
- The rebrand aligns with Informa’s “One Informa” strategy to unify global agricultural platforms.
- A Memorandum of Understanding was signed at GROWTECH. ANTALYA 2025 in Türkiye.
- The unified platform expands coverage across agriculture, animal health, and aquaculture sectors.
- The first edition under the new brand will take place September 8–10, 2026, in Dubai.
GROWTECH. MIDDLE EAST Integrates Regional Legacy with Global Platform
AgraME, the Middle East’s longest-running agriculture, animal, and aquaculture farming exhibition, has officially rebranded as GROWTECH. MIDDLE EAST, marking its integration into the broader GROWTECH exhibition network.
The transition connects the Dubai-based exhibition with GROWTECH. ANTALYA and GROWTECH. JAKARTA, forming a unified global platform aimed at linking agricultural innovators across continents. Organizers stated that the move builds on AgraME’s 17-year presence in the GCC while expanding international collaboration and market access.
Ahmed Khalil, Portfolio Director, said: “The evolution to GROWTECH. MIDDLE EAST represents the natural next step in our journey to serve the agricultural community. We're not changing who we are, we're amplifying our impact by connecting our region's producers with the best innovations from around the world.”
