Key Takeaways:
- GAMAYA and Terraview have merged to create a stronger entity focused on sustainability and climate resilience in agriculture.
- The combined company will operate under the GAMAYA brand, addressing decarbonization and water efficiency in sugarcane and grape crops.
- The merger aims to expand into additional value chains and new markets, leveraging AI-powered platforms.
- The leadership team includes Yury Vasilkov as CEO and Piyush Harsh as Chief Science Officer.
- Key investors back the merger, recognizing its potential to significantly impact the agriculture industry.
Innovating Agritech Amidst Climate Challenges
GAMAYA and Terraview have announced their merger, combining their AI-powered platforms to enhance sustainability and climate resilience in global food production. The strategic move aims to address critical issues such as decarbonization and water efficiency in sugarcane and grape crops, with plans to expand into additional value chains and new markets. The merged company will operate under the GAMAYA brand.
The agriculture sector increasingly demands advanced, reliable, and sustainable solutions to combat the pressures of climate change. By leveraging their technological leadership, GAMAYA and Terraview are creating comprehensive agronomic intelligence tools designed to meet these challenges. The companies aim to solve unmet needs within agriculture by cross-leveraging their crop knowledge, sectorial understanding, and existing products to deliver robustly tested and scalable solutions that add tangible value and impact.
Harnessing Proven Expertise
GAMAYA has built and tested its flagship product ‘CanaSight’ over the last nine years, which is used by sugarcane growers in Brazil, LATAM, the USA, Africa, and India. The company recently released ‘CanaTrace,’ a monitoring, reporting, and verification (MRV) toolset that enables the decarbonization of sugarcane farming. Today, GAMAYA serves over 1.5 million hectares of farmland and has partnerships with leading industry players.
Terraview, over the last five years, has become a global leader in the grape crop value chain, particularly wine grapes. Its flagship product ‘TerraviewOS’ addresses production, risk, and irrigation forecasts across 35+ vineyards in Spain, the US, and Australia. ‘Aquaview’ is an AI product offering near real-time irrigation insights with minimal infrastructure.
Leadership and Investment
The new entity will be led by Yury Vasilkov, serving as CEO and Board Member, with Piyush Harsh as Chief Science Officer and Board Member. Key investors, including Seed4Equity, Glasshouse (Peter Brabeck-Letmathe Family Office), ICOS Capital, the Mahindra Group, VI Partners, and Binny Bansal’s 3SV (Three State Ventures), back this merger, recognizing its potential for significant global impact across the agriculture industry.
Executive Insights
Yury Vasilkov, CEO of GAMAYA, stated, “With this merger, we can unlock a $10bn+ market opportunity. Decarbonisation and cost-effective water use will be the top priority for agriculture in the coming years, and we are well positioned to address these opportunities, starting from the crops where we are the strongest players today.”
Piyush Harsh, Chief Science Officer, added, “By joining forces and integrating our technology offer, we will create a significant impact for farmers worldwide — not only improving sustainability in the face of resource constraints but also their profitability and community livelihoods.”
Prateek Srivastava, Terraview Co-Founder and currently Vice President EMEA at Cropin, remarked, “GAMAYA and Terraview bring together unique but complementary products, a reliable GTM playbook, and hard learnings, to take forward and drive success. It is a perfect union that can impact 5% of the total arable land on earth, creating lasting value for the planet.”
Taha Ben Mrad, Chairman of GAMAYA’s board, concluded, “The merger will strengthen our respective expertise and will enable us to build a more comprehensive offer for regenerative agriculture. GAMAYA and Terraview joining forces represent building blocks to build a transformative company for the future of agriculture.”
