Key Takeaways
- Rometron has established WEED-IT USA, a new U.S. subsidiary based in Wellington, Colorado, to support growing demand for its WEED-IT precision and spot-spraying technology.
- WEED-IT USA builds on the market foundation laid by AgriTech America, which introduced WEED-IT technology to American growers.
- Rometron has named Doug Daws, who brings more than three decades of agricultural equipment and precision ag experience from Caterpillar, AGCO, CNH Industrial and Trimble, as general manager of WEED-IT USA.
- WEED-IT technology uses real-time optical weed detection to apply herbicide only where weeds are present, reducing chemical use and input costs.
- Existing customers and dealers will continue receiving sales and technical support through their established WEED-IT contacts, including AgriTech America, during the transition.
Rometron Establishes WEED-IT USA in Colorado
Rometron has announced the establishment of WEED-IT USA, its newly formed U.S. subsidiary based in Wellington, Colorado. WEED-IT USA will support the accelerating demand and growth of WEED-IT precision spraying and spot-spraying technology throughout the United States. The company describes the move as a major milestone in its international growth strategy, reflecting a long-term commitment to serving American growers through local leadership, distribution, service and customer support.
“The United States is one of the world's most important agricultural markets and presents significant opportunities for precision spraying technology,” said Roel de Jonge, owner of Rometron. “With WEED-IT USA, we are making a long-term investment in the growers, dealers and partners who are helping advance more efficient and sustainable farming practices.”
Building on AgriTech America's Foundation
The launch of WEED-IT USA builds on the precision agriculture foundation established in the United States through AgriTech America, which introduced WEED-IT technology to American growers and expanded its customer base.
“We are proud of the work AgriTech America has done to introduce WEED-IT technology to growers in the United States,” said Adam Hutton, owner of AgriTech America. “The formation of WEED-IT USA is a positive next step for customers and for the continued growth of this technology. We look forward to working closely with Rometron and WEED-IT USA to support growers through this transition and into the future.”
Doug Daws Named General Manager of WEED-IT USA
Rometron has appointed Doug Daws as general manager of WEED-IT USA. Daws brings more than three decades of agricultural equipment and precision agriculture experience, including leadership roles with Caterpillar, AGCO, CNH Industrial and Trimble.
“I am honored to help establish WEED-IT USA and support the next phase of growth for WEED-IT technology in the United States,” said Daws. “Our priority is to build on the strong work already done in the market while expanding local support, technical expertise and long-term customer confidence.”
How WEED-IT's Precision Spraying Technology Works
WEED-IT technology enables growers to apply herbicides only where weeds are present through real-time optical weed detection, helping reduce chemical usage while maintaining effective weed control, lowering input costs, improving operational efficiency and supporting sustainability objectives. During the transition, existing customers and dealers will continue to receive sales and technical support through their established WEED-IT contacts, including AgriTech America. As WEED-IT USA establishes its operations from its Wellington, Colorado headquarters, additional contact and organizational details are expected to be shared in the coming weeks.
