Key Takeaways
- Agreena launches the Carbon Credit Confidence initiative to enhance transparency in soil carbon credit markets.
- Stakeholder polling reveals 62% of respondents find it difficult to assess the success of carbon projects.
- The initiative includes in-person Farm Walks and a new three-step verification framework.
- Agreena’s credits align with Verra certification and Core Carbon Principles.
- The company seeks to simplify carbon market access for farmers while building trust with corporate buyers.
Agreena, a company advancing regenerative agriculture through soil carbon certification, has launched its Carbon Credit Confidence initiative to address transparency concerns and improve understanding in the voluntary carbon market. The campaign aims to close the gap between carbon credit issuance and stakeholder trust by offering direct engagement, technical transparency, and access to certified credits.
Direct Engagement Through Farm Walks
Agreena’s new initiative includes Farm Walks, where corporate stakeholders and sustainability professionals can witness regenerative agriculture practices in action. These site visits give participants an opportunity to speak with farmers and observe how Agreena’s soil carbon programme operates—from data collection to credit issuance.
“Carbon markets hold enormous potential, but trust is paramount,” said Simon Haldrup, CEO of Agreena. “By combining real-world evidence, cutting-edge technology, and global accreditation standards, Agreena is bridging the confidence gap for farmers and corporates alike.”
Agreena Introduces Three-Step Verification Framework
The Carbon Credit Confidence initiative is supported by a structured methodology to ensure high-quality, measurable outcomes. Agreena has developed a three-step framework:
- Baseline establishment: Five years of historical data are collected for each field enrolled in the programme.
- Carbon measurement: Soil organic carbon is quantified annually using a combination of soil samples, farmer input, and model-based validation.
- Verification: Independent third-party audits are conducted to address uncertainty, reversals, and ensure each credit meets high integrity standards.
These steps aim to improve credibility and ensure that carbon credits issued reflect genuine environmental impact.
Verra Certification Reinforces Quality Standards
To further demonstrate transparency, Agreena has released a whitepaper detailing its adherence to Verra’s VM0042 methodology, which mandates a minimum 40-year durability for soil carbon projects. These credits also align with the Integrity Council for the Voluntary Carbon Market’s Core Carbon Principles.
Sam Telleen, CEO of Terrapass, commented: “Transparent, independently audited soil carbon credits are essential to building trust and driving real climate action. By aligning with rigorous standards and providing clear, traceable data, Agreena is setting a new benchmark.”
Accessibility and Simplicity for Farmers
Agreena emphasizes accessibility for farmers participating in carbon programmes. Its platform is designed to simplify the transition to regenerative agriculture while enabling growers to benefit financially from verified carbon sequestration.
“With multiple project developers operating in this space, simplicity and transparency are key,” said Haldrup. “Agreena’s focus is on making it as easy as possible for farmers to participate while ensuring they access the most robust and widely recognised carbon programmes.”
Download the Verra-certified whitepaper or register for an Agreena Farm Walk here.
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