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AgriFORCE Appoints André J. Beaulieu as General Counsel

With over 20 years of B2B tech and legal experience, Beaulieu will play an instrumental role in AgriFORCE’s merger and acquisition strategy

AgriFORCE Growing Systems Ltd. (NASDAQ: AGRI), announced the appointment of André J. Beaulieu, B.A., LL.B. as General Counsel.

Reporting directly to the CEO and the Board of Directors, Beaulieu will act as the company’s primary in-house counsel and oversee all the company’s legal activities, including ongoing M&A activities.

With over 20 years of both public and private-sector experience, Beaulieu is joining the Company from Traction Sales and Marketing, North America’s largest dedicated Salesforce consulting firm, where he served as SVP, Head of Legal. Prior to his work at Traction Sales and Marketing, Beaulieu had been the General Counsel for Finning International Inc., the British Columbia Automobile Association (BCAA), the Insurance Corporation of British Columbia (ICBC), and Pivotal Corporation, as well as in legal and business affairs at Electronic Arts. Beaulieu holds a law degree from the University of British Columbia and a Bachelor of Arts degree from the University of Toronto.

“Andre joins us at a key moment in AgriFORCE’s growth,” said Ingo Mueller, CEO of AgriFORCE. “With a strong pipeline of acquisition targets in place, we are keenly focused on M&A activity right now, and Andre will play a pivotal role. More broadly, having managed legal departments, licensing, contracts, employment, insurance, governance, and compliance functions, Andre will work in partnership with the executive team and Board of Directors to help AgriFORCE achieve its vision of becoming a global leader in integrated agtech. Andre’s deep legal counsel experience will be instrumental as we scale the business throughout 2023 and beyond.”

“Since my first conversations with the team, I was impressed by AgriFORCE’s commitment to positively transform farm, food, and family every day, everywhere,” said Beaulieu. “With global legal experience spanning software, services, manufacturing, insurance, marketing and M&A, I am eager to bring a diverse perspective to AgriFORCE’s legal affairs and M&A activity both domestically and abroad.”

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