John Deere

About John Deere

John Deere is a leading manufacturer of agricultural, construction, and forestry equipment, known for integrating advanced technologies into its machinery. Founded in 1837 and headquartered in Moline, Illinois, USA, John Deere provides precision technology, automation, and digital solutions to farmers, contractors, and landowners. The company is publicly traded on the New York Stock Exchange (NYSE: DE) and continues to be a key player in the agricultural and construction industries.

John Deere’s Key Business Areas

Agricultural Machinery and Precision Farming

The company offers a range of tractors, combines, sprayers, planters, and balers, incorporating precision agriculture technologies to enhance productivity. The John Deere Operations Center enables farmers to utilize real-time data analytics, GPS guidance, and automation for improved decision-making and efficiency.

Construction and Forestry Equipment

The company also manufactures excavators, loaders, dozers, and skid steers for construction and forestry operations. John Deere integrates telematics and remote monitoring capabilities, allowing users to manage equipment performance and optimize operations.

Recent Developments

Selects New Startup Collaborators for 2025

John Deere recently announced six startups selected for its 2025 Startup Collaborator program, focusing on emerging technologies such as 3D imaging, soil sensing, LiDAR, physical AI, and wireless charging. This initiative aims to explore new innovations that could be integrated into John Deere’s future machinery.

Autonomous Machines Unveiled at CES 2025

At CES 2025, they showcased a lineup of autonomous machines designed for agriculture, construction, and commercial landscaping. These innovations aim to address labor shortages and increase efficiency through AI-powered automation and machine learning.

FTC Lawsuit on Repair Restrictions

The Federal Trade Commission (FTC) has filed a lawsuit against John Deere, alleging that the company restricts farmers' ability to repair their own equipment, leading to increased repair costs. The lawsuit is part of an ongoing discussion around right-to-repair laws in the agricultural industry.

Announces Layoffs at Ottumwa Plant

Due to challenging market conditions and declining demand, John Deere is laying off 75 employees at its Ottumwa, Iowa plant, effective February 7, 2025. This follows broader trends in agricultural machinery demand and production adjustments.

New 6M Tractor Series Launched

The company has introduced an updated 6M tractor series, featuring 18 different models with engine options ranging from 95 to 250 horsepower. The new series offers five frame size options, catering to diverse farming operations and increasing operational flexibility.

Global Reach and Market Presence

With operations in more than 160 countries, John Deere supports customers worldwide through dealership networks, service centers, and digital platforms. The company continues to be a leader in agricultural digitalization, leveraging AI, IoT connectivity, and cloud-based analytics to enhance smart farming solutions.

Read the company's latest news here.