Key Takeaways
- Van der Hoeven Horticultural Projects has appointed Peter van Laarschot as its new Chief Executive Officer, effective April 1, 2026.
- Van Laarschot brings extensive experience from internationally operating, technology-driven organizations including WSP, Vinci Energies NL, NRG/Pallas, and BAM.
- The appointment is positioned to continue and further develop the company's strategic direction in Controlled Environment Agriculture (CEA).
- The company operates as part of Arvesta's greenhouse division, where it is recognized as one of the group's key brands.
- The new CEO has indicated his focus will be on strengthening the company's strategic position and contributing to sustainable food production worldwide.
Van der Hoeven Horticultural Projects, a global company specializing in the design, construction, and operation of Controlled Environment Agriculture (CEA) solutions, has announced the appointment of Peter van Laarschot as its new Chief Executive Officer. His mandate begins April 1, 2026.
A New Leader for Van der Hoeven
The appointment was confirmed by Arvesta, the parent organization under which the company operates as part of its greenhouse division. According to Arvesta, the selection reflects the company's intent to maintain and refine its strategic course in the CEA sector.
Van der Hoeven is one of several brands within Arvesta's greenhouse division. The company focuses on complex, large-scale horticultural infrastructure projects and has built its reputation on delivering CEA solutions across international markets.
Van Laarschot's Professional Background
Peter van Laarschot has held various management and advisory positions at technical and industrial organizations throughout his career. His previous employers include WSP, Vinci Energies NL, NRG/Pallas, and BAM — companies operating across engineering, energy, and construction sectors.
Alignment With Van der Hoeven's Strategic Direction
His background in internationally operating and technology-driven environments is cited as closely aligned with the company's ambitions to grow its presence in complex and sustainable projects on a global scale.
Leadership Quotes
“As part of Arvesta, Van der Hoeven is one of our strong brands within our greenhouse division. With Peter, we have found an experienced leader who can continue and further refine Van der Hoeven's strategic direction as a pioneer in Controlled Environment Agriculture,” said Karin Van Roy, BU Director Greenhouse at Arvesta.
“The Netherlands holds a strong position in horticulture and plays an important role in global food security. My focus will be on strengthening the strategic position of Van der Hoeven. I look forward to working together, building on existing knowledge and experience, and contributing in a meaningful way to reliable and sustainable food production worldwide,” said Peter van Laarschot, incoming CEO of Van der Hoeven Horticultural Projects.
