- BharatRohan partners with ESCAP to transform agriculture in Telangana and Haryana.
- The initiative aims to empower smallholder farmers and promote sustainable agricultural practices.
- Focus on inclusive business practices, involving women farmers in value chain activities.
- Utilization of advanced hyperspectral imaging technology for precision farming.
- The partnership is part of the ‘Regional Inclusive Business Models in Agriculture and Food Systems’ funded by the Bill & Melinda Gates Foundation.
Empowering Smallholder Farmers
BharatRohan, a leader in agricultural drone services, has entered a strategic partnership with the United Nations Economic and Social Commission for Asia and the Pacific (ESCAP). This collaboration is a part of the ambitious ‘Regional Inclusive Business Models in Agriculture and Food Systems‘ initiative, backed by the Bill & Melinda Gates Foundation. Primarily focusing on the states of Telangana and Haryana, this partnership aims to revolutionize agricultural methods to foster sustainable crop production.
A Vision for Sustainable and Inclusive Growth
BharatRohan’s multi-faceted mission focuses on empowering smallholder farmers, enhancing export opportunities, and embedding sustainable agricultural practices. With ESCAP’s support, BharatRohan is set to integrate inclusive business practices to extend its impact in Telangana and Haryana. This approach transcends mere profit-making, prioritizing value creation for all stakeholders, particularly those at the economic base.
Gender-Inclusive Agricultural Practices
A significant commitment of this collaboration is the active involvement of women farmers in the agricultural value chain. This initiative empowers female farmers in the production process and promotes gender-inclusive agricultural practices. BharatRohan has partnered with Endeva and Ecociate to receive coaching services under the ESCAP-supported program as part of its commitment to inclusive business.
CEO’s Vision for Transformation
Amandeep Panwar, CEO of BharatRohan, expressed his enthusiasm for the partnership, highlighting the use of advanced hyperspectral technology to offer precise agricultural insights. This technology aims to reduce costs and ensure high-quality, residue-free yields. The initiative also emphasizes gender inclusivity, creating additional income opportunities for female farmers.
Enhancing Smallholder Farmers’ Capabilities
Santosh Gupta, Director of Ecociate Consultant, recognized BharatRohan’s potential in aiding smallholder farmers through their technology-driven solutions. These solutions, particularly drone-based services, are expected to generate local employment and provide essential services sustainably.
ESCAP’s Role in the Partnership
ESCAP’s contribution involves providing inclusive business coaching services, which are crucial for identifying essential resources and expert connections. This support is pivotal for the successful execution of the strategic plan for this transformative project.
Strategic Plan and Training Initiatives
BharatRohan will leverage ESCAP’s support to navigate regulatory challenges, access international markets, and provide training to farmers. Training sessions will be organized periodically to educate farmers on advanced agricultural practices.
Technology Integration and Strategic Choice of States
The initiative is grounded in BharatRohan’s advanced hyperspectral imaging technology, which can distinguish numerous unique wavelengths. This technology will offer personalized farming advice, transforming traditional agricultural methods. Telangana and Haryana were selected for their agricultural strengths, focusing on crops like turmeric, cotton, and chili, aligning with the partnership’s objectives.
A Blueprint for the Future of Agriculture
This partnership between BharatRohan and ESCAP is poised to set a new standard for inclusive business in agriculture in India. It represents a significant step towards enhancing BharatRohan’s position in export markets and advancing business opportunities in the agricultural sector.