Key Takeaways
- Launch of Boogie Lab USA: Croatian food tech innovator Boogie Lab announces its expansion to the US with Boogie Lab USA and the opening of Boogie Bakery in spring 2024.
- Innovative Artisan Bakery: Leveraging years of artisan practices and food science, Boogie Lab introduces proprietary AI fermentation technology for scalable artisan bread production.
- Unique Sourdough Fermentation: Combining artificial intelligence with traditional techniques, Boogie Lab elevates sourdough fermentation, offering distinct and nutritious bread.
- Strategic Location and Partnership: The first Boogie Bakery will open next to Delmonico’s in New York City, marking a collaboration that introduces Boogie Lab bread to the American market.
- Focus on Quality and Scalability: The company is committed to minimal processing and easy digestion and aims to revolutionize the artisan bakery industry through technology and quality.
Croatian Innovation Meets American Tradition
Boogie Lab, a pioneering Croatian food tech company known for its innovative approach to sourdough bread, has announced its expansion into the United States. The company will open its first micro bakery, Boogie Bakery, in spring 2024, next to the historic Delmonico’s restaurant in New York City.
Blending Artisanal Techniques with Cutting-edge Technology
Founded by Karlo Vulin and Mladen Vidović, Boogie Lab has made a name for itself in Europe through its unique sourdough fermentation process, which integrates artificial intelligence with traditional baking methods. This approach has allowed the company to create unparalleled quality and consistent sourdough bread.
Dennis Turcinovic, co-owner of Delmonico’s and co-founder of Boogie Lab USA, will lead the company’s US operations. He expressed his excitement about the venture, noting, “Delmonico’s has been setting the table for nearly two centuries. Now, with Boogie Lab USA, the innovation continues. I’m thrilled to introduce American consumers to the unparalleled quality and delicious taste of better-for-you artisanal bread crafted with cutting-edge food technology.”
A Revolutionary Approach to Bread Making
The company’s proprietary AI fermentation technology, featuring smart fermentors and advanced sensors, enables precise control over the fermentation and baking. This technology ensures that each loaf is baked to perfection, embodying the essence of artisan bread making on a scalable level.
Karlo Vulin highlighted their bread’s revolutionary aspect: “What makes our bread so revolutionary is that we intertwine the power of nutrition with the power of technology. By using artificial intelligence, we ensure our baking methods produce distinct, perfectly baked bread every time. We use only three ingredients to craft minimally processed and easy-to-digest bread.”
Expansion and Distribution Plans
Boogie Bakery’s launch on Beaver Street will feature a range of sourdough-based breads, pastries, and sandwiches and mark the beginning of wholesale distribution within the United States. Boogie Lab’s commitment to quality and innovative production techniques sets the stage for rapid scaling and a significant impact on the US artisan bakery sector.
