Key Takeaways
- Bushel Plus Ltd. will transition to a new company name, BranValt, with the change taking effect in July 2026.
- The rebrand reflects the company’s expansion from harvest loss measurement into a broader harvest optimization and ag technology platform.
- BranValt will continue offering its existing product portfolio, including SmartPan®, MAD Concaves™, MiniCombine™, and Harvest Academy™.
- The company’s leadership, team, and commitment to farmer-focused innovation and support will remain unchanged.
- The new name draws on the company’s geographic roots and its focus on protecting crop value at harvest.
Bushel Plus Announces Transition to BranValt
Bushel Plus Ltd., a global provider of harvest optimization technologies, has announced that it will rebrand as BranValt, with the official name change scheduled for July 2026. The transition reflects the company’s evolution from a single-product innovator into a global business offering integrated solutions designed to help farmers reduce harvest losses and improve operational efficiency.
“Our business has grown well beyond where we started,” said Marcel Kringe, Founder and Chief Executive Officer. “What started as a basement hobby is now trusted in 45 different countries worldwide. BranValt reflects who we are today and where we’re headed as we continue innovating solutions that help farmers protect their harvest and profitability.”
Expanding Beyond Harvest Loss Measurement
Originally known for its work in harvest loss measurement, Bushel Plus has expanded its portfolio to include multiple hardware, software, and training solutions used by farmers and agricultural equipment professionals worldwide. Under the BranValt name, the company will continue to offer its existing products, including the SmartPan® System, MAD Concaves™, MiniCombine™, and the Harvest Academy™, a global education and training program focused on optimizing harvest performance.
