Key Takeaways
- Certhon and DENSO have officially started a commercial collaboration focused on the Middle East and Africa (MEA) region.
- The partnership combines horticultural expertise with technical skills and global network.
- The collaboration aims to bring the best horticultural solutions to the MEA region, opening up new technology sectors and business opportunities.
- Commercial coordination will be managed from DENSO’s regional HQ in Dubai and Certhon’s HQ in The Netherlands.
Certhon and DENSO, collaborating since 2020, are pleased to announce the official start of their commercial collaboration in the Middle East and Africa (MEA). The partnership will leverage each company’s unique strengths—Certhon’s horticultural knowledge and DENSO’s technical expertise—to bring innovative horticultural solutions to the MEA region.
A Perfect Mix of Expertise
Representatives from Certhon, Damion Schwarzkachel, and Don Kester recently attended the annual DENSO MEA distributors conference in Dubai. During the conference, Kester provided insights into the collaboration between the two companies. “This logical next step of the collaboration with DENSO allows us to go deeper into the business in this particular region,” explained Don Kester, Business Development Manager at Certhon.
Expanding Horizons
Both companies are enthusiastic about the prospects of their collaboration. The partnership aims to roll out new technology sectors and business opportunities throughout the MEA region by combining horticultural solutions with DENSO’s technical capabilities.
Regional Coordination
The commercial aspects of the collaboration will be coordinated from DENSO’s regional headquarters in Dubai in conjunction with Certhon’s headquarters in The Netherlands. This strategic approach ensures that both companies can effectively share expertise and networks to maximize the impact of their collaboration in the MEA territory.
Image provided Certhon
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