GmbH Appoints Prof. Christian Kohler as Chief Commercial Officer
AgTech Appointments GmbH Appoints Prof. Christian Kohler as Chief Commercial Officer GmbH, a leading force in agricultural technology, announced the appointment of Prof. Christian Kohler as its new Chief Commercial Officer (CCO) today. Kohler’s impressive sales, marketing, and business development background is set to accelerate’s global expansion, with him taking the reins for all sales and marketing operations at the company.

With more than two decades of management experience, Kohler has a proven record in international sales, marketing, and business development. His career highlights include senior director roles and management consultancy at significant OEMs such as CNH Industrial, BMW Group, Mercedes Benz, and several prominent German tech scale-ups. These roles have seen him drive international growth in these businesses. Kohler’s deep-seated passion for agriculture has led him to dedicate over ten years to the industry. He also lends his expertise as an associate sales and marketing professor at IE Business School, one of the world’s top-ranked business schools. GmbH has experienced rapid growth in recent years, thanks to its pioneering technology that enables farmers to decrease herbicide usage by up to 80%. The company’s global footprint is steadily expanding, with a diverse customer base spanning Europe, the United States, and Asia.

Expressing his excitement about his new role, Kohler said, “I am thrilled to be joining at this exciting time in the company’s growth trajectory.’s innovative technological solutions are outstanding and transformative in the agricultural industry. I am excited to bring these customer values with the highest business impact to all farmers worldwide.”

With the appointment of Kohler, is well-positioned to continue its international growth and extend its groundbreaking technology to even more farmers worldwide.

He was reflecting on his vision for, Kohler added, “I am looking forward to working with the team to further drive the company’s international growth and continue to bring innovative technology and the highest customer value to many farmers.”

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