Key Takeaways
- Driscoll’s has named Jiunn Shih as its first Global CMO, effective September 15, 2025.
- The role reflects the company’s focus on strengthening its global brand and consumer connection.
- Jiunn will be based in Hong Kong, relocating from Singapore.
- He brings 20+ years of global leadership experience from Zespri, Unilever, Syngenta, and L’Oréal.
- The appointment marks a milestone in Driscoll’s evolution into a global consumer brand.
Driscoll’s Expands Leadership with New Global Role
Driscoll’s, the world’s leading fresh berry company, announced the appointment of Jiunn Shih as its first Global Chief Marketing Officer (CMO). Shih will assume the role on September 15, 2025, and be based in Hong Kong.
“Driscoll’s has built its reputation on delightful flavor, quality, and strong relationships with growers, customers, consumers, and communities. With Jiunn’s leadership, we are taking the next step to ensure our brand continues to reach and resonate with consumers worldwide,” said Soren Bjorn, CEO of Driscoll’s.
Jiunn Shih’s Background
Shih brings more than 20 years of leadership in fast-moving consumer goods and agribusiness, with senior roles at Zespri, Unilever, Syngenta, and L’Oréal. Most recently, he served as Chief Marketing, Innovation & Sustainability Officer at Zespri, where he launched a sustainability innovation fund, led global brand strategy, and introduced new product innovations.
“Joining Driscoll’s felt like a natural step for me,” said Shih. “It’s a company built on care—for flavor, for growers, for customers, for consumers, and for the planet. I’m excited to help unlock even more of the brand’s potential through creativity, consistency, and consumer connection. Together, we can grow something extraordinary, berry by berry.”
Strategic Role for Driscoll’s
The creation of the Global CMO position reflects Driscoll’s ambition to scale its marketing structure and build consistency across its international markets. Shih will collaborate with regional business unit leaders to align strategies, grow global programs, and enhance Driscoll’s role as a leader in innovation and sustainability in the fresh produce sector.
