Key Takeaways
- Driscoll's has appointed Ambassador Darci Vetter as Vice President, Public Affairs, reporting directly to CEO Soren Bjorn.
- Vetter brings over two decades of experience in agriculture policy, international trade, and government affairs.
- She previously served as chief agricultural negotiator at the Office of the U.S. Trade Representative and held senior roles at the USDA.
- Vetter also led global public policy efforts at The Nature Conservancy and PepsiCo before joining Driscoll's.
- The appointment reflects Driscoll's growing focus on navigating complex global policy environments as the company expands internationally.
Driscoll's Strengthens Policy Leadership With Senior Hire
Driscoll's, the world's largest fresh berry company, has named Ambassador Darci Vetter as its new Vice President of Public Affairs. Based in Washington, D.C., Vetter will report to CEO Soren Bjorn and serve within the Office of the CEO, where she will oversee governmental affairs alignment across the company's global operations.
A Career Spanning Government, Business, and Nonprofits
Vetter is a seasoned public policy professional with more than 20 years of experience at the crossroads of agriculture and international trade. Her career in public service included a tenure as chief agricultural negotiator at the Office of the U.S. Trade Representative, as well as a role as deputy undersecretary of agriculture, where she oversaw the USDA's Foreign Agricultural Service and its programs in global market access, food assistance, and capacity building.
After leaving government, Vetter took on executive positions leading global public policy at both The Nature Conservancy and PepsiCo. In those roles, she focused on policy engagement spanning agriculture, climate, energy, health, and packaging. She continues to advise companies, nonprofits, and international organizations on aligning policy with market incentives.
Driscoll's CEO Highlights Growing Need for Policy Expertise
Vetter had already been working with Driscoll's leadership as a consultant before accepting the full-time role. “Through that work, she has brought a thoughtful perspective and a clear understanding of the evolving global policy landscape shaping our business,” said Soren Bjorn, CEO of Driscoll's. “As our company continues to grow globally, this experience will be increasingly important.”
Navigating a Complex Global Policy Landscape
Vetter acknowledged the breadth of policy challenges facing the berry industry. “Whether navigating immigration policies, packaging mandates or new tariff regimes, Driscoll's business sits at the intersection of a multitude of policy initiatives,” Vetter said. “I look forward to working with the talented Driscoll's team to ensure we are best positioned to influence this dynamic policy environment.”
The appointment signals Driscoll's intent to take a more proactive stance on policy engagement as regulatory complexity increases across its global markets.
