- The acquisition aligns with Edible Garden’s sustainable Zero-Waste Inspired® approach
- Plan to leverage Edible Garden’s “greenhouse-to-grocer” distribution platform
Today, it was revealed that Edible Garden AG Incorporated (Nasdaq: EDBL, EDBLW) has purchased Pulp’s assets, including its lines of organic gourmet sauces and chili-based goods.
The product lines from Pulp are all-natural, non-GMO, and free of preservatives. The goods include Salsa Macha, Chili Crisp, and Chili Oil, as well as Hungarian Wax Hot Sauce, Poblano Serrano Jalapeno Hot Sauce, Fresno Chili Hot Sauce, and Habanero Carrot Hot Sauce. Nicholas Gregory, a Kansas farmer, and chef who adores peppers, created and introduced the product line. Being a major fan of pepper flavors, he developed Pulp sauces with just a few ingredients to let the peppers take center stage. The SKU accelerator program, which aids in the expansion of consumer product companies, has graduated Pulp, and Ryan Rogers, a member of the Company’s board of directors, has worked with SKU as a mentor.
“We are thrilled to announce the acquisition of Pulp’s line of raw fermented sauces and chili products,” said Mr. Jim Kras, Chief Executive Officer of Edible Garden. We think this is a huge chance for the company to take a distinctive brand in a hot market and introduce it to a large consumer base inside Edible Garden’s expanding network of important retail stores and distributors across the nation. Notably, these fermented sauces are located in the refrigerated section of supermarkets, typically adjacent to the produce section, allowing us to leverage Edible Garden’s growing brand recognition within this new category of products for the Company. We believe there is significant potential for these on-trend products based on consumer demand for flavorful and well-packaged products that are all-natural, preservative-free, sustainably produced, and fresher than traditional sauces. We believe offering a refrigerated sauce that does not use any preservatives other than vinegar or thickeners will resonate well with both our existing and new customers.”
“We think this transaction (with Pulp Flavors) fits quite well with our greenhouse-to-grocery Zero-Waste Inspired® approach. Importantly, we anticipate producing many of the ingredients—including the peppers—in our current facilities to guarantee that they are current, obtained locally, and cultivated responsibly. We are excited to provide our distribution partners with the greatest sauces made using sustainable practices to match with the best vegetables cultivated using sustainable practices, which is what people have come to expect when they purchase our goods.”
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