Edible Garden Three Sustainable and Locally Grown Salad Kits are Now Available: Caesar Salad, Crisp Ranch, and Baby Arugula
Developed For Convenience and Aligned with Consumer Consumption Trends
Edible Garden AG Incorporated (Nasdaq: EDBL, EDBLW), announced that the Company is adding three new, greenhouse grown, salad kits to its list of SKUs, all containing the Company’s locally grown, sustainable, cut lettuce, along with everything else needed to make a salad. Two of the new salad kits will initially launch in Meijer retail locations across the Midwest.
The first three salad kits in production include a Caesar Salad kit, featuring baby romaine lettuce; a Crispy Ranch kit, featuring crispy green leaf lettuce; and a Balsamic Vinaigrette kit, featuring spring mix lettuce. The kits will include all the ingredients necessary to make a salad including dressing, croutons, cheese, and more.
Mr. Jim Kras, Chief Executive Officer of Edible Garden, commented, “We are excited to offer our customers a salad kit solution where the main ingredient, the lettuce, is the same Edible Garden sustainable and locally grown cut lettuce that our customers have come to enjoy. By offering greenhouse-grown salad kits, we are elevating and expanding our presence within the CEA category. These three kits are just the beginning in this category, as we currently have additional kits in development. The kits feature sustainably grown, GMO-free, ingredients produced by local growers in the Midwest. Growing the product closer to the distribution centers also aligns with our Zero-Waste Inspired® approach by extending shelf life and reducing shrinkage, making this a win-win for our retail partners as well as their customers. In addition, the packaging for the kits contains 40% less plastic than other comparable items, another way that we are trying to reduce our CO2 footprint.”
“We are delighted to partner with Meijer on the initial rollout of these first two salad kits, which we believe align with the growing demand for healthier, sustainably grown foods, while at the same time making food preparation faster and easier for the consumer. Meijer has consistently demonstrated their foresight in understanding consumer trends, as well as their commitment to sustainability and the environment. We look forward to expanding our partnership with them as we add new product extensions and deepen our penetration within their network, spanning Michigan, Ohio, Indiana, Kentucky, Illinois, and Wisconsin.
Image provided by Edible Garden Ag