Key Takeaways
- Edible Garden’s USDA Organic herb line will now be available at Freshtown Marketplace.
- Freshtown Marketplace, part of the Foodtown supermarket cooperative, offers competitively priced, high-quality products.
- The partnership aligns with consumer demand for fresh, organic, and sustainably sourced produce.
- Popular herbs like basil, cilantro, and parsley will be included in the product rollout.
- Edible Garden aims to expand accessibility to health-conscious consumers through this collaboration.
Edible Garden AG Expands Organic Herb Availability
New Partnership with Freshtown Marketplace
Edible Garden AG Incorporated (Profile), a leader in controlled environment agriculture (CEA) and sustainable produce, has announced that its USDA Organic herb line will now be available at Freshtown Marketplace.
Freshtown Marketplace, a regional supermarket chain and member of the Foodtown supermarket cooperative, is known for its high-quality, competitively priced fresh products. This partnership strengthens Edible Garden’s commitment to providing fresh, organic herbs to consumers looking for sustainably grown ingredients.
Edible Garden AG CEO Highlights Consumer Demand for Fresh and Organic Produce
A Strategic Move for Sustainability and Quality
Jim Kras, CEO of Edible Garden, emphasized the significance of the partnership, stating: “We are pleased to partner with Freshtown Marketplace to bring our USDA Organic herbs to their customers. As ‘The Flavor Maker, Edible Garden®,’ our mission is to deliver the freshest and most flavorful herbs to our retail partners and their customers. This partnership is a direct response to evolving consumer preferences for fresh, organic, and sustainably sourced products. By positioning our products in Freshtown Marketplace, a store known for these attributes, we are strategically capturing the growing segment of health-conscious consumers who seek premium, sustainably grown ingredients.”
Edible Garden’s USDA Organic herbs are cultivated through sustainable growing methods, ensuring that consumers have access to fresh, locally grown options for their meals.
Enhancing Freshtown Marketplace’s Organic Offerings
Supporting Local and Sustainable Farming
Through this collaboration, Freshtown Marketplace customers will have increased access to a diverse selection of USDA Organic herbs, including:
- Basil
- Cilantro
- Parsley
These products will complement Freshtown Marketplace’s existing fresh and locally sourced selections, including those from Jersey Fresh suppliers.
The Foodtown supermarket cooperative allows Freshtown Marketplace to leverage shared resources and buying power, ensuring that high-quality organic produce remains affordable and widely available.
