Key Takeaways:
- Combines hydroponic farming with USDA Organic certification
- Features root-on format to extend shelf life and reduce waste
- Grown using 90% less water and cultivated locally year-round
- Introduced as part of Edible Garden’s Zero-Waste Inspired® mission
- Designed to meet growing consumer demand for clean, sustainable produce
Edible Garden Unveils Organic Hydroponic Basil, Blending Sustainability with Innovation
Edible Garden AG Incorporated has announced the retail launch of its USDA Certified Organic Hydroponic Basil Plant, a new product that combines hydroponic cultivation with organic certification. The launch marks a milestone for both the organic and controlled environment agriculture (CEA) sectors.
According to Edible Garden CEO Jim Kras, the product represents a “first-of-its-kind innovation” by bridging two traditionally separate methods of farming: organic and hydroponic. The basil is packaged in a vibrant, root-on, living format that supports a longer shelf life and reduces food waste.
A New Standard in Fresh, Local Herbs
The basil plant is grown year-round in a local, climate-controlled environment using up to 90% less water than conventional farming methods. Its root-on design helps maintain freshness and flavor while minimizing spoilage during transport and storage.
With clean labeling, resource-efficient production, and eye-catching packaging, the product is tailored to the values of health- and sustainability-minded consumers. It also supports Edible Garden’s Zero-Waste Inspired® mission by reducing food miles and offering full product transparency.
Retail Availability and Consumer Appeal
Now available at select retailers, the Organic Hydroponic Basil Plant is expected to enhance in-store herb sections and meet increasing demand for eco-friendly, high-quality produce. It represents a broader commitment by Edible Garden to innovate within the CEA space while upholding organic standards.