“It has become apparent that mushrooms are in high demand due to several factors. Firstly, more people are overcoming their fear of mushrooms. Secondly, there is a growing desire to reconnect with nature. Thirdly, misconceptions about mushrooms are being corrected, leading to a rediscovery of their benefits. Finally, the rise in popularity of plant-based diets is also contributing to the increasing demand for mushrooms.” says Jonathan Murray, CEO & co-founder of Adapt.ag
A survey by the International Food Information Council (IFIC) in 2020 found that 28% of Americans have been consuming more plant-based protein sources, with mushrooms being a popular choice.
“There is a wider variety of mushrooms now available to consumers, each with their own unique benefits for our health,” adds Jonathan.
There appears to be a growing fascination with various fungi, as evidenced by the heightened demand for exotic and gourmet mushroom varieties. Additionally, the consumption patterns of mushrooms have become more diverse over time, with individuals enjoying them fresh, cooked, dried, or in powdered form, depending on their intended use.
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