Key Takeaways:
- Fresh Del Monte debuts its Pinkglow® pineapple in the UAE starting June 4
- The pink-fleshed fruit will be available exclusively through talabat mart for six months
- Grown in Costa Rica and sold in limited quantities weekly at AED 125
- The product will be delivered in premium packaging, positioning it as a high-end offering
- UAE launch marks the fruit’s first entry into the Middle East market
Fresh Del Monte Expands Pinkglow® Pineapple Availability to the UAE
Fresh Del Monte Produce Inc. has announced the launch of its Pinkglow® pineapple in the United Arab Emirates, marking the latest step in the fruit’s global rollout. The pink-fleshed pineapple will be available exclusively through talabat mart, the quick-commerce arm of talabat, for a limited period starting June 4, 2025.
Previously available only in select regions of North America and Asia, the UAE launch represents the product’s first entry into the Middle East. Fresh Del Monte is the sole global grower and distributor of the patented Pinkglow® pineapple, which is cultivated in Costa Rica.
Premium Positioning and Distribution Strategy in the UAE
For its UAE debut, the Pinkglow® pineapple will be:
- Sold exclusively on talabat mart for a six-month period
- Priced at AED 125 (approx. USD 34) per unit
- Offered in limited quantities weekly to maintain exclusivity
- Delivered in custom packaging intended to emphasize its status as a premium and giftable item
“This launch is a continuation of our mission to reimagine how the world experiences pineapples,” said Racha El Aawar, Director of Regional Marketing at Fresh Del Monte Middle East. “We’re not just selling fruit—we’re curating indulgent, memorable moments rooted in decades of agricultural innovation.”
Partnership with talabat mart to Reach UAE Consumers
talabat mart, the on-demand grocery arm of talabat, will serve as the exclusive distribution partner for Pinkglow® in the UAE. The platform aims to offer its customers distinctive and premium products through digital retail.
“At talabat mart, we take pride in consistently unearthing unique and premium products for our customers; a true reflection of our pioneering spirit,” said Alix Julien de Zelicourt, General Manager, talabat mart. “The Pinkglow® pineapple celebrates this: bold, vibrant, and extraordinary.”
Fresh Del Monte’s Broader Portfolio and Market Position
The Pinkglow® pineapple is part of Fresh Del Monte’s growing line of proprietary pineapple varieties, which also includes Honeyglow®, Rubyglow®, and DM Zero® pineapples. The company’s vertically integrated supply chain allows for consistent quality control and responsiveness to consumer demand across global markets.
