Key Takeaways:
- GoodSAM Foods names former Thrive Market executive James Ren to lead revenue and growth strategy
- Ren brings over 15 years of experience in CPG, retail, and merchandising, including roles at Walmart and Mars
- Appointment follows GoodSAM’s $9 million Series A funding round to support expansion and profitability
- Company aims to deepen impact through regenerative agriculture and smallholder farmer partnerships
- Ren will oversee retail and direct-to-consumer growth, product launches, and market scaling efforts
GoodSAM Foods Strengthens Leadership with Addition of James Ren
GoodSAM Foods has appointed James Ren as Vice President of Revenue and Growth, marking a strategic leadership addition following the company’s $9 million Series A funding round. Ren, previously Head of Merchandising at Thrive Market, will oversee the brand’s next phase of expansion across retail and direct-to-consumer channels.
Known for its commitment to regenerative agriculture, farmer empowerment, and supply chain transparency, GoodSAM Foods plans to leverage Ren’s industry experience to grow its footprint while building a financially sustainable and mission-aligned business.
Industry Veteran to Guide Growth and Strategy
With over 15 years in the consumer packaged goods (CPG) industry, Ren has held roles at major global firms including Walmart, Mars, and Reckitt. At Thrive Market, he led the food merchandising team, scaled emerging brands, and developed category strategies for high-growth product assortments.
“Joining GoodSAM feels like going home,” said Ren. “I’ve been advising the company for years and always felt a deep alignment with the mission, the team, and the way Heather leads.”
Ren’s responsibilities at GoodSAM will include revenue strategy, channel growth, new product development, and supporting the company’s focus on long-term partnerships with smallholder and Indigenous farmers.
GoodSAM Foods’ Leadership Comments and Strategic Direction
Heather K. Terry, CEO and Founder of GoodSAM Foods, called the appointment “something I’ve been manifesting for years,” adding: “James is sharp, driven, and deeply committed to building something that will endure… He’s exactly the kind of leader who wants to make a real mark.”
The company is aiming to scale growth while maintaining its core values of equity and sustainability in food systems. Ren’s leadership is expected to play a key role in shaping that trajectory.
