Carbon Credits Partnerships

Grassroots Carbon Launches GroundOwl Soil Carbon Measurement Technology

Grassroots Carbon launched GroundOwl, a new soil carbon measurement technology developed in partnership with EarthOptics

Key Takeaways

  • Grassroots Carbon has launched GroundOwl, a new soil carbon measurement technology developed in partnership with EarthOptics, exclusively for U.S. grasslands and grazing lands.
  • GroundOwl uses electromagnetic induction (EMI) sensing to scan soils up to one meter deep without disturbing the land, generating high-resolution maps of soil properties across entire ranches.
  • The technology complements Grassroots Carbon's existing physical soil sampling program, which already samples to 1-meter depth — more than three times the industry standard of 30 cm.
  • GroundOwl is planned to integrate with Grassroots Carbon's PastureMap platform, giving ranchers field-level visibility into soil carbon distribution across their land.
  • Additional science-driven tools are planned for 2026 as part of a broader innovation roadmap covering soil health, carbon durability, and ecological outcomes.

Grassroots Carbon Introduces GroundOwl for Soil Carbon Monitoring

Grassroots Carbon has announced the launch of GroundOwl, a soil carbon measurement technology developed in partnership with EarthOptics. The tool will be exclusively deployed by Grassroots Carbon across U.S. grasslands and grazing lands.

How GroundOwl Works

GroundOwl uses advanced electromagnetic induction (EMI) sensors to scan soils up to one meter deep without disturbing the land. The technology produces high-resolution maps of soil properties, including soil organic carbon, across entire ranches and rangelands.

The system is designed to complement, not replace, physical soil sampling. Grassroots Carbon already conducts soil core sampling to 1-meter depth — more than three times deeper than the industry standard of 30 centimeters. GroundOwl adds a continuous, landscape-scale layer of data that fills spatial and temporal gaps between sampling cycles.

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