Key Takeaways
- Arrow Seed joins NativeSeed Group, expanding its reach into the Midwest.
- The acquisition enhances NativeSeed’s product portfolio with new warm-season seed varieties.
- Arrow Seed’s core values align with NativeSeed’s focus on high-quality custom seed mixes.
- This is NativeSeed Group’s second strategic acquisition under Heartwood Partners’ ownership.
Heartwood Partners has announced that Arrow Seed, a family-owned business for four generations, has joined its growing seed and erosion control platform, NativeSeed Group. Based in Broken Bow, Nebraska, Arrow Seed specializes in producing and supplying conservation and premium forage seed, primarily serving the Midwest. This acquisition will expand NativeSeed’s geographic presence and enhance its product portfolio with additional warm-season seed varieties.
Expansion and Strategic Growth
Arrow Seed is known for conditioning and packaging native grass, wildflower, forages, turf grasses, small grains, and other related seed varieties for farm and conservation applications. Their clientele includes seed distributors, retailers, farmers, state and local conservation districts, municipalities, and private landowners.
“We were fortunate to have been presented with this opportunity as we continue to expand our geographic footprint,” said NativeSeed Group CEO Rob Wendell. “Arrow Seed’s core values, rooted in providing customers with high-quality custom seed mixes on a just-in-time basis, align perfectly with how we do business. We also see a tremendous fit with our Star Seed operation in nearby Osborne, Kansas, by sharing resources and best practices in procurement and customer service. Both entities will be better positioned to deliver immediate value to the market and ideally meet projected long-term growth in cover crops and conservation throughout the Midwest.”
Strengthening NativeSeed’s Portfolio
Arrow Seed is the second add-on acquisition completed by NativeSeed Group since Heartwood Partners, a middle-market private equity firm founded in 1982, acquired the business in April 2022. James Sidwa, Managing Partner at Heartwood Partners, expressed support for this strategic move, stating, “We are pleased to support NativeSeed with its second strategic acquisition, helping the platform further add scale and grow its footprint. We look forward to continuing to build NativeSeed Group’s brand portfolio and investing in future growth.”
