Partnerships

Janssen PMP & Fresh Inset Partner to Commercialize Vidre+ Technology in Europe

Janssen PMP and Fresh Inset have partnered to commercialize the innovative Vidre+, designed to extend shelf-life technology in Europe.
First from the left (standing): Krzysztof Czaplicki, Board Member and Chief Strategy Officer at Fresh Inset Second from the left (standing): Geoffroy de Chabot-tramecourt, Director R&D and Business Development at Janssen PMP Third from the left (standing): Peter Vriends, Chief Operating Officer at Fresh Inset First from the left (sitting): Joan Jørgensen, Head of Janssen PMP Second from the left (sitting): Andrzej Wolan, Chief Executive Officer at Fresh Inset

Key Takeaways:

  • Janssen PMP and Fresh Inset have partnered to commercialize the innovative Vidre+ technology in Europe.
  • Vidre+ technology uses 1-Methylcyclopropene (1-MCP) to extend the freshness and shelf life of fruits and vegetables.
  • The technology is designed to work within existing packaging systems, offering flexibility for growers, packers, distributors, and retailers.
  • Vidre+ has been proven to benefit various crops, including apples, pears, grapes, and broccoli.
  • The partnership aims to reduce food waste while improving produce quality and profitability for the supply chain.

Janssen PMP, a division of Janssen Pharmaceutica NV, and Fresh Inset have formed an exclusive partnership to commercialize Fresh Inset’s Vidre+ technology in Europe. The Vidre+ technology is designed to enhance the shelf life and quality of fruits and vegetables during storage, transportation, and retail display.

Vidre+ Technology Overview

Vidre+ technology utilizes 1-Methylcyclopropene (1-MCP), a compound known for its ability to counteract the effects of ethylene, a natural ripening hormone in produce. Fresh Inset has developed the technology with gradual release and dose rate flexibility, allowing it to be applied through Vidre+ stickers, pads, or directly on packaging. Vidre+ helps extend the freshness and shelf life of fruits and vegetables by preventing ethylene from binding to receptors, thus slowing the ripening process.

The technology can be applied to a wide range of packaging, such as clamshells, sealed punnets, and liner bags, without altering existing packaging and shipping processes.

Application in the Fresh Produce Supply Chain

The Vidre+ technology has been tested on various crops, including apples, pears, table grapes, berries, kiwi, and broccoli. It is designed to maintain produce quality and freshness during post-harvest handling, transportation, and display, providing flexibility for growers, packers, distributors, and retailers.

According to Geoffroy de Chabot-Tramecourt, Director of R&D and Business Development at Janssen PMP, Vidre+ offers fresh produce stakeholders additional flexibility by integrating 1-MCP technology without requiring changes to existing workflows.

Benefits for Stakeholders

Vidre+ provides growers, packers, distributors, and retailers with a management tool to deliver fresh produce year-round. It is intended to help reduce food losses and prolong the shelf life of produce from storage to supermarket display.

Krzysztof Czaplicki, Chief Strategy Officer at Fresh Inset, stated that the Vidre+ technology will contribute to making high-quality produce available for retailers and consumers.

This partnership between Janssen PMP and Fresh Inset will focus on leveraging Vidre+ technology to enhance the freshness and shelf life of fresh produce in Europe.

administrator
As a dedicated journalist and entrepreneur, I helm iGrow News, a pioneering media platform focused on the evolving landscape of Agriculture Technology. With a deep-seated passion for uncovering the latest developments and trends within the agtech sector, my mission is to deliver insightful, unbiased news and analysis. Through iGrow News, I aim to empower industry professionals, enthusiasts, and the broader public with knowledge and understanding of technological advancements that shape modern agriculture. You can follow me on LinkedIn & Twitter.

Leave a Reply