Key Takeaways
- JDE Peet’s unveiled its Nature Transition Plan, titled Grounded in Nature, focused on biodiversity, farmer resilience, and long-term coffee supply security.
- The company is the first food and beverage player to launch a nature transition plan aligned with TNFD, the Global Biodiversity Framework, and Science-Based Targets for Nature.
- The plan builds on the Common Grounds program, which has reached nearly one million coffee farmers since 2015.
- Key targets include deforestation-free coffee, expanded regenerative farming, and 100% responsibly sourced green coffee by 2028.
- JDE Peet’s aims to translate sustainability commitments into measurable, time-bound actions across global coffee origins.
JDE Peet’s Introduces ‘Grounded in Nature’ Roadmap
JDE Peet’s has announced the launch of its Nature Transition Plan, Grounded in Nature, outlining a science-based roadmap to protect ecosystems, strengthen farmer resilience, and support the long-term viability of coffee production. The company stated that the plan is fully aligned with the Taskforce on Nature-related Financial Disclosures (TNFD) framework, the Global Biodiversity Framework (GBF), and Science-Based Targets for Nature (SBTN).
According to JDE Peet’s, this makes it the first food and beverage company globally to publish a nature transition plan aligned with all three frameworks. The plan is designed to ensure that coffee supply chains contribute to global nature-positive goals while maintaining sourcing diversity across coffee-growing regions.
Translating Sustainability Commitments into Action For JDE Peet
Building on the Common Grounds Program
The Nature Transition Plan builds on nearly a decade of work under JDE Peet’s Common Grounds program, which has reached close to one million farmers across 29 countries since 2015. The company stated that the new roadmap converts long-standing sustainability commitments into measurable and time-bound actions.
“Without nature there is no coffee,” said Laurent Sagarra, Vice President of Engagement at JDE Peet’s. He noted that nature-related risks are already impacting farmers and supply chains and called for collaboration across the coffee sector to address biodiversity loss.
Core Targets of the Nature Transition Plan
Deforestation, Climate Resilience, and Responsible Sourcing
JDE Peet’s outlined several specific objectives within the plan. These include driving collective sector action toward deforestation-free coffee supply chains, going beyond compliance with the EU Deforestation Regulation while addressing both environmental and socio-economic challenges.
The company also plans to expand regenerative coffee farming practices across an additional 200,000 hectares by 2030, aiming to improve soil health, biodiversity, and water outcomes. In parallel, JDE Peet’s intends to achieve 100% responsibly sourced green coffee by 2028, building on the 83.2% achieved globally in 2024.
Responsibly sourced coffee will be aligned with industry-recognized sustainability schemes, including those linked to the Global Coffee Platform Equivalence Mechanism, alongside supplier capacity-building and compliance support.
JDE Peet's Framework and Regional Approach
JDE Peet’s said the plan follows an “Assess, Address, Progress” framework, combining supply chain mapping, targeted farmer programs, and transparent reporting. The company also tailors its mitigation strategies across three production archetypes, reflecting differences in yield levels, mechanization, and environmental conditions across regions such as Brazil and Vietnam, Latin America, and East Africa and Indonesia.
The full Nature Transition Plan is publicly available through JDE Peet’s.
