Key Takeaways
- JDE Peet’s unveiled its Nature Transition Plan, titled Grounded in Nature, focused on biodiversity, farmer resilience, and long-term coffee supply security.
- The company is the first food and beverage player to launch a nature transition plan aligned with TNFD, the Global Biodiversity Framework, and Science-Based Targets for Nature.
- The plan builds on the Common Grounds program, which has reached nearly one million coffee farmers since 2015.
- Key targets include deforestation-free coffee, expanded regenerative farming, and 100% responsibly sourced green coffee by 2028.
- JDE Peet’s aims to translate sustainability commitments into measurable, time-bound actions across global coffee origins.
JDE Peet’s Introduces ‘Grounded in Nature’ Roadmap
JDE Peet’s has announced the launch of its Nature Transition Plan, Grounded in Nature, outlining a science-based roadmap to protect ecosystems, strengthen farmer resilience, and support the long-term viability of coffee production. The company stated that the plan is fully aligned with the Taskforce on Nature-related Financial Disclosures (TNFD) framework, the Global Biodiversity Framework (GBF), and Science-Based Targets for Nature (SBTN).
According to JDE Peet’s, this makes it the first food and beverage company globally to publish a nature transition plan aligned with all three frameworks. The plan is designed to ensure that coffee supply chains contribute to global nature-positive goals while maintaining sourcing diversity across coffee-growing regions.
Translating Sustainability Commitments into Action For JDE Peet
Building on the Common Grounds Program
The Nature Transition Plan builds on nearly a decade of work under JDE Peet’s Common Grounds program, which has reached close to one million farmers across 29 countries since 2015. The company stated that the new roadmap converts long-standing sustainability commitments into measurable and time-bound actions.
