Key Takeaways
- Koppert has transferred the management of its biostimulant and fertilizer portfolio to REKA Group B.V.
- The transition includes products such as Veni, Vidi, Vici, and Panoramix.
- REKA will handle production, logistics, R&D, regulatory affairs, and sales; product registrations and trademarks are expected to transfer in 2025.
- Koppert subsidiaries will continue to distribute the products.
- A new partnership with Orion supports in-furrow application of Koppert’s biological crop protection products in Europe.
Koppert Refocuses Business Priorities
Koppert has announced the transfer of its biostimulant and fertilizer portfolio management to REKA Group B.V. The transition is part of a broader strategic shift to concentrate on biological crop protection and pollination.
REKA will assume operational responsibilities, including production, logistics, research and development, regulatory compliance, and commercial activities. Products affected by the transition include the Veni, Vidi, Vici range and Panoramix.
According to the company, the transfer of product registrations and trademarks is expected to be completed in 2025. Product availability may vary by country, and updates will be communicated through local channels.
Distribution to Continue Through Multiple Channels
Although REKA will manage the portfolio, Koppert’s existing subsidiaries will continue to distribute the products. REKA will also use its own distribution networks to reach additional markets. This dual-channel distribution approach is intended to maintain product availability across regions during and after the transition.
Koppert’s Strategic Collaboration with Orion for European Markets
Separately, Koppert has entered into a strategic partnership with Orion to support in-furrow application of biological crop protection solutions in Europe. In-furrow application involves placing products directly into the seed furrow during sowing, which is commonly used in row crops.
The partnership builds on Orion’s experience in the development and deployment of in-furrow equipment. Established in 1967, Orion has focused on designing tools for targeted soil pest control and efficient application methods.
Field Trials Conducted Across Europe
Koppert and Orion have collaborated on field trials in France, the Netherlands, and Italy, integrating Orion machinery with biological products such as Trianum and Capirel. The objective has been to test compatibility and operational efficiency in European field conditions.
“We have adapted our equipment to European machinery and worked with growers to understand specific needs,” said Sergio Barbosa, International Operations Manager at Orion.
“This partnership is focused on introducing in-furrow application of biologicals to more row crop growers in Europe,” said Rodrigo Alandia, Marketing and New Business Director at Orion.
Expanding Product Application in Row Crops
Products such as Cerall, Trianum, Capirel, and Casea are being introduced or expanded in European markets through this collaboration. According to Koppert, these products are being aligned with Orion’s application technology to support usage in row crop production systems.
The partnership aims to facilitate the use of in-furrow biologicals by integrating equipment and biological products in a streamlined application process.
