Little Leaf Farms welcomes William Hogan as executive vice president and CFO, bolstering growth and sustainability efforts.
Controlled Environment Agriculture Corporate

Little Leaf Farms Welcomes William Hogan

Little Leaf Farms, the leading brand of packaged lettuce grown sustainably through controlled environment agriculture (CEA), has announced the appointment of William Hogan as Executive Vice President and Chief Financial Officer. Hogan’s extensive experience in private equity and strategic financial management will be instrumental in driving Little Leaf Farms’ financial performance and operational efficiency as the company enters its next phase of growth.

Paul Sellew, CEO and Founder of Little Leaf Farms expressed his excitement about Hogan joining the team, stating that his appointment marks a significant milestone for the company. Sellew believes that Hogan’s background in private equity and financial leadership will support its growth trajectory and reinforce its position as an industry leader.

Hogan brings over two decades of professional experience, having held key positions in successful private equity-sponsored companies. His expertise spans financial operations, executing strategic initiatives, and driving profitability across diverse industries.

Speaking about his new role, Hogan expressed his enthusiasm for joining Little Leaf Farms during this pivotal time in the company’s growth. He acknowledged the company’s commitment to sustainable farming practices and delivering high-quality, locally-grown lettuce. Hogan looks forward to collaborating with the talented team at Little Leaf Farms and contributing to their continued success.

As Executive Vice President and CFO, Hogan will oversee Little Leaf Farms’ financial operations, including strategic planning, budgeting, and forecasting. Leveraging his financial management expertise, he aims to strengthen the company’s financial position and support its ambitious expansion plans.

Little Leaf Farms has recently announced plans to open its second greenhouse in Pennsylvania, which will be its fifth greenhouse overall. This expansion will significantly increase the company’s retail presence, with products available in nearly 5,000 grocery stores across the Northeast, Midwest, and Southeast regions. Little Leaf Farms also projects retail sales of over $100 million by the end of 2023.

Little Leaf Farms is revolutionizing the CEA industry with its commitment to sustainable farming practices and modern agricultural techniques. By utilizing advanced greenhouse technologies, the company can grow fresh lettuce year-round. Their precise, soil-less hydroponic farming methods rely on captured rainwater, natural sunlight, and solar-powered energy. Additionally, their baby greens are harvested without human contact and are never treated with chemical pesticides, herbicides, or fungicides.

With the addition of William Hogan as Executive Vice President and CFO, Little Leaf Farms is ready for further growth and innovation. As the company continues to prioritize sustainable farming and expand its market presence, it remains dedicated to providing high-quality, locally-grown lettuce to consumers across the United States.

Image provided by Little Leaf Farms

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