Key Takeaways
- MyEasyFarm, the French AgTech startup specializing in digital platforms for regenerative agriculture and CO₂ monitoring, has opened a second German office in Munich.
- The new office is located at TUM Venture Labs, part of the Technical University of Munich and UnternehmerTUM innovation network.
- Héloïse Le Bars has been appointed as Germany Director, leading commercial and operational development in the market.
- MyEasyFarm strengthens ties with BayWa AG, an investor and strategic partner, alongside other members of the AgriFoodTech Venture Alliance.
- The expansion follows participation in the AgriNest Germany programme and builds on MyEasyFarm’s 2022 entry into the Agrotech Valley cluster.
MyEasyFarm Strengthens German Presence with Munich Office Opening
MyEasyFarm, a French AgTech startup founded in 2017, has announced the opening of a second German office in Munich, following the 2023 launch of its Osnabrück office within the Seedhouse accelerator. This move marks another step in the company’s growth strategy to support precision farming and the agroecological transition across Europe.
The new office is situated at TUM Venture Labs, the incubator of the Technical University of Munich, in cooperation with UnternehmerTUM, one of Europe’s largest innovation hubs.
Appoints Héloïse Le Bars as Germany Director
Focus on Local Market Development and Strategic Partnerships
With the Munich expansion, Héloïse Le Bars has been appointed as Germany Director. She will lead MyEasyFarm’s commercial and operational strategy in Germany, focusing on market integration and building key partnerships.
Le Bars holds academic credentials in food technology and sustainable management and previously worked in CSR at Olga, a family-run food business in France. Her appointment highlights the company’s emphasis on local anchoring and sustainability leadership.
François Thierart, CEO of MyEasyFarm, stated: “Germany is a strategic market for MyEasyFarm, both because of its agricultural weight and its commitment to sustainable practices. This new appointment emphasises our desire to invest locally and provide concrete solutions for German players in agriculture and agribusiness.”
Strengthens Industry Ties in Germany
Collaborations with BayWa AG and Innovation Networks
MyEasyFarm is forming new local partnerships, most notably with BayWa AG, a major agricultural player and investor in the company through the AgriFoodTech Venture Alliance. Other investors include Bindewald and Gutting Mühlengruppe and MULTIVAC.
MyEasyFarm has been a member of the Agrotech Valley cluster since 2022 and furthered its market entry by participating in AgriNest Germany—a six-month Business France Booster programme aimed at refining local strategy and expanding network opportunities.
MyEasyFarm’s Mission: Measuring and Verifying Sustainable Agriculture
MyEasyFarm delivers a SaaS platform that integrates satellite data, weather insights, machinery data, and soil analytics to support the entire agri-food value chain. Its core offering empowers users to MMRV (Measure, Monitor, Report, Verify) their transition to sustainable practices.
The platform supports compliance with sustainability frameworks such as SBTI and CSRD, while connecting farmers to financial incentives like carbon credits and regenerative agriculture premiums.
“You can only manage what you measure,” the company notes, quoting Lord Kelvin. MyEasyFarm’s goal is to enable measurable progress in CO₂ reduction, soil health, and biodiversity—contributing to a more resilient and regenerative food system.
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