Partnerships Regenerative Agriculture

MyEasyFarm Links With AVR and ILVO to Automate Yield Data for Potato Farmers

MyEasyFarm and Anthesis Group have partnered to support the digital transformation of the AgriCarbon programme in South Africa.

Key Takeaways:

  • MyEasyFarm has achieved a data interoperability milestone by connecting its platform to Belgian machinery manufacturer AVR through ILVO's DjustConnect data-sharing platform.
  • Potato farmers can now automatically exchange field boundaries, detailed yield maps, and technical crop indicators between AVR harvesters and the MyEasyFarm platform.
  • Data sharing via DjustConnect requires explicit farmer consent, ensuring full data sovereignty throughout the process.
  • The collaboration is part of the EU-funded Horizon project Data4Food2030, which focuses on improving data economies within food systems.
  • MyEasyFarm is now compatible with over 50 agricultural consoles and continues to expand its ecosystem of connected machinery.

MyEasyFarm Connects to AVR Equipment via ILVO's DjustConnect Platform

MyEasyFarm, an AgTech startup focused on precision farming, regenerative agriculture, and carbon farming, has announced a data interoperability integration with Belgian potato machinery manufacturer AVR and ILVO, the Flanders Research Institute for Agriculture, Fisheries and Food. The integration enables potato farmers to automate yield data retrieval while retaining full control of their farm data.

How the MyEasyFarm & AVR Integration Works

The Role of DjustConnect

The connection between MyEasyFarm and AVR is facilitated through DjustConnect, a data-sharing platform managed by ILVO. The platform is designed to enable secure and transparent data exchange within the agricultural sector. Crucially, data can only be shared through DjustConnect with the explicit consent of the farmer.

By becoming a DjustConnect data partner, MyEasyFarm can now receive high-precision harvest data directly from AVR Connect, AVR's online reporting tool.

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