In order to deliver its Poultry Mix potted herbs in time for the holiday season, Edible Garden AG Incorporated (Nasdaq: EDBL) has established an integrated program with many of its main retail distribution partners.
“We are thrilled to announce a holiday offering where we will be selling our Poultry Mix potted herbs that contains rosemary, thyme, and sage, all in one practical pot,” said Mr. Jim Kras, Chief Executive Officer of Edible Garden. in the company’s press release “Our shop partners will also sell each of the organic herbs separately in pots and as freshly cut clamshell items in addition to Poultry Mix. Purchasing the poultry mix is more cost-effective than purchasing the three herbs separately. We are maintaining the prices of the bulk of our products at pre-inflationary levels while keeping an eye on value because we are aware of the impact that rising food prices have had on consumers. Our completely integrated, automated, sustainable, and Zero Waste Inspired® strategy allows us to retain price. We think that by making our poultry mix available to customers, we will make their lives simpler and easier by giving them access to all the important seasonings they’ll need to improve the flavor of any holiday dinner.”
“Edible Garden will be able to broaden and strengthen its distribution network with the help of the Poultry Mix product. For instance, the product will be offered in all Weis Markets and King Kullen outlets throughout the Northeast and Mid-Atlantic areas, significantly strengthening our partnership with them in terms of distribution. Our biggest distribution partners in the Northeast and Midwest, including Meijer, ShopRite, and Hannaford, will also carry our Christmas herbs. Our dedication to our partners and customers is further demonstrated by our decision to offer Poultry Mix to our retail distribution partners at competitive prices. We are constantly looking for ways to improve our offering while delivering value. This holiday promotion, in our opinion, will increase sales throughout our distribution network.”
Image provided by Edible Garden Ag