Fernando Machado’s appointment as Chief Marketing Officer at NotCo is a significant step for the company’s growth and expansion plans. With his impressive track record and experience, Machado is poised to help NotCo further revolutionize the plant-based food segment. Machado’s passion for growing brands and businesses has been evident throughout his career, particularly during his time as CMO for Burger King and Popeyes, where he won multiple industry awards for his work.
NotCo’s success in the food industry is primarily attributed to its patented A.I. technology, Giuseppe, which can recreate the experience of animal-based foods using only plant-based ingredients. This innovation has led to partnerships with brands such as Burger King, Shake Shack, Starbucks, and Dunkin Donuts. In addition, it has attracted celebrity investors like Roger Federer, Lewis Hamilton, and Questlove. Additionally, NotCo’s recent funding round has enabled the company to launch a new B2B platform that allows other CPG brands, ingredient suppliers, and technology providers to leverage Giuseppe for innovation.
NotCo’s success can also be attributed to its products, which include NotMilk™, NotBurger™, and NotChicken™. These products can be found in over 10,000 stores in the U.S., including Whole Foods Market, Sprouts, Stop & Shop, Kroger, Fresh Market, Imperfect Foods, Amazon, and more. With the addition of Fernando Machado as CMO, NotCo is poised to accelerate its growth and expand its reach.
NotCo’s success is not limited to the food industry. In 2019, the company became the first investment of Bezos Expeditions in Latin America, which caught the attention of the international tech community. NotCo’s exponential growth and success have demonstrated the power of innovation and technology in transforming industries and creating new market opportunities. With Giuseppe’s patented A.I. technology and Machado’s marketing expertise, NotCo is well-positioned to continue its upward trajectory and further revolutionize the food industry.
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