Key Takeaways
- Loveland Products, Inc. introduces BLACKMAX® WSG, Radiate® Plus, and Prevade™ to address soil health, plant vigor, and herbicide efficiency.
- The new products are designed to support nutrient uptake, early-season root development, and herbicide performance in variable Canadian conditions.
- Each solution reflects Loveland’s focus on science-backed, practical tools for whole-acre return on investment.
- The launch reinforces Nutrien Ag Solutions’ commitment to agronomic innovation for Canadian agriculture.
- The products will be featured at the 2025 Ag in Motion expo in Saskatchewan.
Loveland Products Unveils Targeted Input Solutions for Canadian Agriculture
New offerings address key agronomic challenges from soil to crop canopy
Loveland Products, Inc., a proprietary brand under Nutrien Ag Solutions, has announced the release of three new crop input products for the Canadian market. The product lineup—BLACKMAX® WSG, Radiate® Plus, and Prevade™—is designed to improve plant health, enhance input efficiency, and help farmers respond to the growing complexity of field conditions.
According to Jesse Hamonic, Vice President and Country Head of Nutrien Ag Solutions Canada, the latest additions to Loveland’s portfolio reflect an ongoing focus on performance-driven agronomy: “Innovation is about delivering solutions that help Canadian farmers succeed through science, technology, and practical application.”
BLACKMAX® WSG: Supporting Soil Health and Nutrient Uptake
Carbon-based formulation designed for dry fertilizer programs
BLACKMAX WSG is a dry, water-soluble input built on Loveland’s proprietary C2 Technology, a carbon extraction and reaction process aimed at enhancing soil function. The product promotes nutrient chelation, improves microbial activity, and helps unlock nutrients bound in compacted or nutrient-deficient soils.
“Because it integrates easily into dry fertilizer programs, it’s as practical as it is powerful,” said Casey McDaniel, Vice President of Loveland Products. The solution is positioned to assist in building more resilient soil systems across Canadian farming operations.
Radiate® Plus: Foliar Growth Stimulant for Early-Season Root Vigor
Designed for crops facing moisture variability
Radiate Plus delivers a combination of IBA, Kinetin, and plant-available nutrients to promote early root and shoot development. It is formulated for use across multiple crops, including canola, cereals, soybeans, lentils, peas, corn, and potatoes.
“Radiate Plus helps plants establish deeper, more resilient root systems that access water and nutrients more effectively—even in challenging environments,” said McDaniel. The product is compatible with a wide range of tank-mix partners, allowing integration into early-season crop plans.
Prevade™: Enhancing Herbicide Efficiency in the Soil
Soil-applied utility modifier for pre-plant and pre-emergent herbicide use
Prevade is a vegetable oil-based soil modifier that aims to improve herbicide deposition and retention in the target zone, reducing the risk of leaching and lateral movement. It is particularly suited for Prairie conditions, where rainfall and irrigation variability can impact herbicide performance.
“Prevade gives farmers a simple yet powerful way to protect their herbicide investment,” McDaniel explained. It is intended to support early-season weed control in crops such as canola, soybeans, peas, and cereals.
Local Agronomy and National Innovation
Loveland’s new products to be showcased at Ag in Motion 2025
Hamonic emphasized that these new offerings reflect Nutrien Ag Solutions’ investment in Canadian-specific agronomy: “Each of these products was selected for their ability to meet the specific needs of today’s Canadian farmers.”
Nutrien Ag Solutions
Nutrien Ag Solutions, a unit of Nutrien Ltd., provides agricultural inputs and services to farmers across a global network. The company focuses on supplying crop protection products, seed, fertilizer, and digital tools to support productivity and sustainable farming practices.
Though officially established in 2018, its legacy dates back to 1859 through predecessor firms. Today, Nutrien Ag Solutions is operated by Nutrien Retail, part of Nutrien’s broader business units in Nitrogen, Phosphate, Potash, and Retail. In the past five years, the company has integrated approximately 250 independent retailers and continues to grow its footprint in North America and internationally.
