Key Takeaways
- Loveland Products announced that TITAN® XC has now been applied on over 100 million acres across North America since its launch in 2013.
- The fertilizer biocatalyst enhances nutrient availability, fertilizer efficiency, and yield potential, providing measurable agronomic and economic value.
- TITAN XC is designed specifically for dry fertilizer blends, improving phosphorus, potassium, and sulfur utilization without additional field passes.
- The product supports both fall and spring fertilizer programs, helping growers optimize input investments while maintaining their standard fertility practices.
- Loveland Products continues to support farmers through Nutrien Ag Solutions, emphasizing reliability, consistency, and long-term soil health benefits.
Loveland Products Marks Major Milestone for TITAN® XC Fertilizer Biocatalyst
Loveland Products, Inc., a subsidiary of Nutrien Ag Solutions, has announced that its flagship fertilizer biocatalyst TITAN® XC has surpassed 100 million acres of application across North America. Since its introduction in 2013, the product has become a trusted tool for farmers seeking to maximize fertilizer efficiency, nutrient uptake, and yield consistency.
“Reaching 100 million acres isn’t just about scale—it’s about the success stories behind every acre,” said Ron Calhoun, Senior Plant Nutrition Portfolio Manager at Loveland Products. “From early adopters to new users, growers continue to tell us how TITAN XC helps them get more out of every ton of fertilizer, every acre, and every season.”
TITAN XC: Designed for Efficiency in Dry Fertilizer Programs
TITAN XC is engineered for dry fertilizer blends, using concentrated biochemistry to accelerate nutrient mineralization and improve plant nutrient uptake. The technology converts organic nutrients into plant-available inorganic forms, helping growers achieve stronger root development and higher returns on fertilizer investments.
Reported agronomic benefits of TITAN XC include:
- Faster nutrient release from applied dry fertilizers
- Improved soil-fertilizer interaction and nutrient efficiency
- Enhanced early root growth and plant vigor
- Optimized yield potential and fertilizer ROI
“TITAN XC changes the way dry fertilizer interacts with soil,” Calhoun explained. “Its broad biochemical activity supports phosphorus, potassium, sulfur, and other key nutrients, helping farmers capture more value from every fertilizer application.”
Adaptable Across Seasons and Soil Conditions
A key advantage of TITAN XC is its versatility across both fall and spring application programs. It integrates easily into standard fertility practices without the need for additional passes or specialized equipment.
“Farmers can stay in their normal fertilizer rhythm and still enhance performance,” Calhoun said. “It’s a straightforward way to improve efficiency and protect input investments across diverse soils and cropping systems.”
Proven Reliability and Measurable Field Performance
With more than a decade of use and consistent field validation, TITAN XC has built a reputation for dependable results and measurable yield gains. By accelerating nutrient availability, the product helps sustain early growth and maintain steady development through the growing season.
“TITAN XC unlocks applied nutrients more quickly, supporting reliable performance even in variable field conditions,” said Calhoun. “That reliability is why farmers continue to choose it year after year.”
As post-harvest fertilizer applications continue across many regions, Loveland Products highlights TITAN XC as an effective solution to strengthen root systems before winter and set the stage for a productive spring.
Supporting Growers Through Innovation and Sustainability
The 100-million-acre milestone underscores Loveland Products’ commitment to innovation and farmer success through advanced plant nutrition solutions. The company continues to partner with Nutrien Ag Solutions to bring proven, field-ready technologies that enhance nutrient efficiency, protect soil health, and increase long-term productivity.
“It’s proven consistency and broad-spectrum activity make TITAN XC an ideal choice for growers looking to protect their fertilizer investment and achieve more predictable outcomes,” Calhoun concluded.
With its expanding footprint across North America, TITAN XC remains one of agriculture’s most widely adopted and trusted fertilizer enhancement technologies.
Nutrien Ag Solutions
Nutrien Ag Solutions, a unit of Nutrien Ltd., provides agricultural inputs and services to farmers across a global network. The company focuses on supplying crop protection products, seed, fertilizer, and digital tools to support productivity and sustainable farming practices.
Though officially established in 2018, its legacy dates back to 1859 through predecessor firms. Today, Nutrien Ag Solutions is operated by Nutrien Retail, part of Nutrien’s broader business units in Nitrogen, Phosphate, Potash, and Retail. In the past five years, the company has integrated approximately 250 independent retailers and continues to grow its footprint in North America and internationally.
