Key Takeaways
- Nutrien Ltd. has appointed Chris Reynolds as Executive Vice President, Global Sales, a newly created role.
- The position is intended to unify leadership across Nutrien Ltd.’s wholesale and retail sales organizations.
- Jeff Tarsi will transition into an advisory role following a planned leadership change.
- The appointment focuses on operational alignment, efficiency, and customer value delivery.
- Reynolds brings more than 25 years of experience in the global fertilizer industry.
Leadership Appointment at Nutrien Ltd.
Nutrien Ltd. announced the appointment of Chris Reynolds as Executive Vice President, Global Sales, a newly established role designed to align leadership across the company’s wholesale and retail sales organizations. The appointment follows a planned leadership transition as Jeff Tarsi steps back from his role as Executive Vice President and President of Global Retail at the end of 2025 and moves into an advisory position.
According to Nutrien Ltd., the new role aims to strengthen how the company delivers value to customers by improving coordination, efficiency, and execution across its global sales operations.
“Chris’ experience, vision, and leadership will guide our global sales organization through its next phase of growth,” said Ken Seitz, President and Chief Executive Officer of Nutrien Ltd. “His track record of delivering results across our international operations makes him the right leader to deliver greater value for our customers worldwide, strengthen our teams, capture efficiency, and enhance our execution.”
Operational Focus and Commercial Alignment For Nutrien
Driving Efficiency Across Wholesale and Retail
In his new position, Reynolds will be responsible for aligning sales enablement across Nutrien Ltd.’s wholesale and retail businesses. This includes leveraging shared capabilities, network infrastructure, and commercial planning, while ensuring that each sales organization remains focused on the needs of its specific customer base.
Translating Scale Into Customer Value
The company stated that this approach is expected to support growth in proprietary products, improve the use of market and agronomic insights, and translate Nutrien Ltd.’s operational scale into measurable value for customers and partners across global markets.
Chris Reynolds’ Leadership Experience
Reynolds has more than 25 years of experience in the global fertilizer industry, including 22 years with Nutrien Ltd. Over that time, he has held senior leadership roles spanning domestic and international sales, supply chain operations, potash operations, and broader commercial functions. Most recently, he served as Executive Vice President and Chief Commercial Officer.
Beyond his roles within the company, Reynolds has held leadership positions with the International Fertilizer Association and The Fertilizer Institute. He also currently serves on the Board of Canpotex Limited.
Transition and Outlook for Nutrien Ltd.
Advisory Role for Jeff Tarsi
Reynolds’ appointment coincides with Jeff Tarsi’s decision to step back from day-to-day leadership of Nutrien Ltd.’s global retail business. Tarsi will continue to support the company in an advisory capacity, with a focus on downstream strategy.
“I want to sincerely thank Jeff for his leadership and the lasting impact he has had on Nutrien over his tenure,” said Seitz. “By keeping safety and customers at the center of everything we do, Jeff has played a central role in building and scaling our global retail platform.”
“It has been a privilege to serve Nutrien and work alongside such a talented team,” Tarsi said. “I’m confident in Chris’ leadership and the direction of the business, and I look forward to supporting the team in an advisory role as Nutrien continues to deliver for its customers.”

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