Key Takeaways:
- Purdue University’s DIAL Ventures-backed Agtech company, Oaken, introduces a cloud-based CRM for farmers.
- The Landpartner CRM application aims to streamline farmers’ interactions with land partners by effectively managing contacts, contracts, and payments.
- This development responds to the growing necessity for efficient landpartner communication in the competitive farmland market.
- This more efficient system replaces traditional methods like manual folders or spreadsheets.
- The application’s design incorporated feedback from farmers, ensuring it meets their needs in landpartner relationship management.
Oaken’s Innovative Application
Oaken, an Agtech company supported by Purdue University’s DIAL Ventures, has released a new cloud-based application named Landpartner CRM. This application is specifically designed to assist farmers in managing their interactions with land partners. It facilitates contact management, contract management, and payments, aiming to improve the efficiency of these processes for farmers.
The Need for Efficient Landpartner Communications
Effective communication with land partners has become a critical aspect for farmers in the context of increasing competition for farmland. The traditional methods used for managing these interactions, which often involved manual folders or spreadsheets, have lacked efficiency and practicality. This inefficiency in managing various activities related to landpartner relationships highlighted the need for a more streamlined and effective system.
Oaken’s Solution: Streamlining Farm Management
Responding to this need, Oaken’s Landpartner CRM application offers a solution that organizes growers’ data and documents to save time and reduce the workload associated with managing landpartner relationships. This tool offers an improved approach to handling the complex dynamics involved in these interactions, potentially leading to enhanced productivity and better management practices in the farming sector.
Feedback from the Farming Community
The development of the Landpartner CRM application involved input from the farming community. According to Kassi Tom Rowland of Tom Farms, the application has significantly reduced the time spent on tracking various aspects like events, payments, and contracts. Shashi Raghunandan, CEO of Oaken, emphasizes that the platform was developed with direct feedback from growers, ensuring that it caters effectively to their needs in managing landpartner relationships.
