Oishii Launches New Berry Formats and Price Points Across U.S. Retailers

Key Takeaways

• Oishii is rolling out six product formats with prices ranging from $4.99 to $11.99 across all U.S. retail partners
• A two-tier structure divides the lineup into Premium (daily use) and Reserve (special occasions)
• The $4.99 Reserve Grade Strawberry Bento Box marks the brand's lowest price point to date
• Reserve Grade Koyo Berries now contain 40% more fruit at the same $9.99 price
• All formats are stocked at more than 300 U.S. locations including select Whole Foods Market stores

Premium and Reserve Grades Target Different Consumer Occasions

Oishii is introducing six product formats across its strawberry lineup, with entry-level pricing at $4.99 — the lowest the brand has offered. The updated range, now available at all U.S. retail partners, is divided into two tiers: Premium, intended for routine consumption, and Reserve, aimed at occasions where presentation or gifting plays a larger role.

The formats span the company's three proprietary varietals — Omakase, Koyo, and Nikko — each grown to a distinct flavor and texture specification. The berries and their cultivation standards are unchanged; the shift applies to sizing, packaging, and how each varietal reaches the shelf.

Six Formats Spanning $4.99 to $11.99 For Oishii Berries

• Reserve Grade Strawberry Bento Box ($4.99 | 3 oz) — A compact, snack-oriented tray and the brand's lowest-ever price point
• Premium Grade Koyo Berries ($7.99 | 4.2 oz) — The Koyo varietal at its most accessible price to date, packaged for everyday use
• Premium Grade Nikko Berries ($7.99 | 7.5 oz) — Sold in top-seal trays introduced in March 2026 that the company says reduce plastic use significantly
• Reserve Grade Koyo Berries ($9.99 | 6 oz) — Offers 40% more berries than the previous format at the same retail price
• Reserve Grade Mini Berries ($9.99 | 4.2 oz) — A smaller-format pack designed for garnishing and grazing
• Reserve Grade Omakase Berry ($11.99 | 4.2 oz) — The company's original varietal, now identified by a gold stripe on the packaging

Oishii's Varietal Timeline and Growth

The company debuted its Omakase Berry in 2018, followed by the Koyo Berry in 2023 and the Nikko Berry in 2025. Each launch widened the flavor range and brought more accessible sizing and pricing to the brand's retail footprint.