Plenty Doubles California Retail Presence with Zero-Pesticide Leafy Greens in Whole Foods and Gelson’s Markets

Plenty Unlimited Inc., a leading innovator in indoor farming, announced today a significant expansion of its retail presence in California. The company has doubled its availability in the state, making its zero-pesticide leafy greens accessible to a broader range of consumers through Whole Foods Market and Gelson’s Markets.

Plenty’s Expansion in California

Since first partnering with Whole Foods Market in the Bay Area in 2020, Plenty has been on a mission to provide Californians with fresh, clean, and locally-grown produce. The opening of Plenty’s first commercial-scale farm in Compton in May 2023 has enabled the company to scale up its production, aiming to grow up to 4.5 million pounds of leafy greens annually.

Dana Worth, SVP of Commercial at Plenty, expressed its commitment to expanding its presence and providing more consumers with access to regional produce. “Opening Plenty’s first commercial-scale farm in Compton makes it possible for us to provide California retailers with a reliable supply of fresh leafy greens year-round,” she said.

A New Approach to Farming

Plenty’s innovative approach to farming sets it apart from traditional organic and conventional outdoor farming. By utilizing a clean, controlled indoor environment, the company can produce pesticide-free, bleach-free greens that require no washing before consumption. This method ensures a higher quality product and uses a fraction of the land and water typically needed for farming.

Whole Foods Market and Gelson’s Markets will offer four varieties of leafy greens grown at the Plenty Compton Farm, including Baby Arugula, Baby Kale, Crispy Lettuce, and Curly Baby Spinach. Each variety is noted for its unique flavor and texture.

Partnership with Gelson’s Markets

Gelson’s Markets, known for its dedication to superior produce, sees the partnership with Plenty as an opportunity to provide Southern California shoppers with delicious, locally grown greens all year long. Paul Kneeland, Senior Vice President at Gelson’s Markets, praised Plenty’s advanced technology for enhancing the natural flavor of the greens.

Plenty’s Future Expansion Plans

The increased production at Plenty’s Compton Farm has powered the expansion to more than 180 locations, including all California Bristol Farms, Gelson’s, and Whole Foods Market stores. The leafy greens are also available online through various platforms.

Plenty’s expansion is not limited to California. The company has plans to continue its growth throughout the state and beyond, with a new farm set to open in Richmond, Virginia, in 2024. This expansion will include a partnership with Driscoll’s to grow strawberries.

Image provided by Plenty