On the cusp of opening its Compton, California, farm and launching a USD 300 million vertical farming campus in Virginia, Plenty Unlimited Inc. is beginning its expansion to Southern California in partnership with Bristol Farms, the leading specialty gourmet grocer. Outside of local markets in the Compton community, Plenty leafy greens will be available in Southern California exclusively at Bristol Farms for the remainder of the year. This marks the first time the SoCal company has carried indoor, vertically grown produce, furthering the grocer’s commitments to innovation and freshness.
“At Bristol Farms, we pride ourselves on being the go-to shop for the best tasting, freshest produce items on the market,” said Scott Wiggans, Produce Director. “Plenty is a great example of a mission-driven brand that is focused on unique agricultural innovation. This makes them a great fit for Bristol Farms. For the last 40 years, we have been leading the industry in providing our customers with the highest quality and most flavorful products available and we look forward to bringing indoor vertical farming to our customers.”
Bristol Farms is offering its guests Plenty’s pesticide-free leafy greens, including Baby Arugula, Baby Kale, Crispy Lettuce and Mizuna Mix, a unique blend of baby bok choy and Japanese mustard greens. Plenty greens will be available at all Bristol’s locations throughout Los Angeles County, Orange County and Santa Barbara County, including the new, 34,000-square-foot Bristol Farms Newfound Market in Irvine Spectrum Center. Shoppers can find Plenty greens in the packaged greens area of each store’s produce department starting today.
“We are excited to begin our expansion to Southern California and have Bristol Farms introduce Plenty’s delicious, pesticide-free produce to its shoppers,” said Dana Worth, SVP of Commercial at Plenty. “We can and will stabilize our food system with the help of committed partners like Bristol Farms and discerning consumers who take pride in what they eat.”
Plenty is the world’s most technologically advanced indoor farm. Its patented and patent-pending platform uses a fraction of the land and water to produce up to 350x more produce per acre than conventional farms. Plenty grows produce with peak-season flavor year-round by using its proprietary technology to create the ideal environment for each individual plant to thrive. Plenty greens available at Bristol Farms will initially come from its South San Francisco farm, but shift to local greens from Compton after its launch.
Image provided by Plenty. Plenty partners with Bristol Farms